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01Jul

Life Cycle Stories

There are few things that possess such duality in our everyday lives as food: it is a necessity, it is a luxury, there is an overabundance of it, there is a lack of it, it is healthy, it is unhealthy. However, one of the most overlooked aspects of our food is its origins. Questions like where does our food come, how is it made, who produces it, and what impact has it on our environment, are rarely asked or even thought of. Recent years have shown a rise in conscious consumerism and awareness about our meals, however it is still something that is not adapted by many.

This is not the case with Anne Pekelharing. Anne has always been fascinated by food. Since her childhood she has her mind set on food, cooking and creating new dishes. The underlying thought for her has been that food is more than just eating or drinking, it inspires, connects, and drives us forward. From her love for food and desire for adventure Life Cycle Stories was born.

Anne was inspired by the questions we usually do not ask about food. It was essential to approach food as something that has an extensive impact on our everyday lives and our environment rather than something that is always available and possesses limited value. She felt that to understand and witness the journey of our food, it was essential to track it to its origins. However, our meals come in many different forms and from all over the world, so it is imperative to get out and explore the different regions, people, production, traditions, and environment where the food comes from. Life Cycle Stories focuses on sustainable food production and the small, personal stories about the people behind these endeavors.

Life Cycle Stories follows Anne on her journey through Europe, 8 countries in 6 months. It takes courage, discipline, and clear vision to leave your everyday comforts and tasks behind to travel across Europe on your bike. It also takes a special kind of spirit to be concerned enough about a specific problem and acting upon it. This kind of journey does not have to be realized by travelling to distant destinations, it can be achieved by looking up your local food producers. Anne’s adventure is inspirational not only, because she decided to concentrate on different countries in Europe and their specific ways of making food, but also because she is determined to create awareness and shine a light on the issue that is close to her heart. It is about passing on the knowledge that you gained and by doing that having a positive impact on the society and the environment that we live in. Life Cycle Stories is also a story about the people. Inspirational individuals who, like Anne, chose to have a specific mindset when it comes to food. These stories are as much about the people and their culture of producing the food in fair and passionate way. It is an in-depth look of their everyday struggles and successes.

For us Anne and her hosts are an inspiration and we are very much looking forward to the fascinating tales that are Life Cycle Stories. Meanwhile you can follow her adventures on Instagram, Facebook and lifecyclestories.com

23Jun

Heroes of Antarctica

Heroic Age of Antarctica Exploration (late 19th-early 20th) is marked by famous expedition and leaders; characterized by great triumphs and tragedies stand out as exciting example of heroic endurance against incredible hardship. During this period, 17 major European and American expeditions took place following on from European conquests of this time. Antarctica represented a way to prove nations’ power by land and scientific exploration.

Explorers of this era were more than scientists and sailors, but also remembered as poets, photographs, artists and most of all dreamers. Each expedition was a feat of endurance and limits testing, these explorers made it before big advances in transport and communication technologies that had revolutionized the work of exploration. Making them more that simple scientists or sailors but real heroes of their nations.Shackleton8_Hurley.jpg.CROP.original-original

These explorers were seen as true adventurers; leaving their homeland on a ship for years to accomplish one mission. Facing isolation, wait, extreme cold in Antarctica without forgetting that it was more than 100 years ago and means were not the same. Then, these sailors had to explore their imagination and creativity in writings and photography making them even more inspiring figures.

And for everyone thinking that time of exploration is over, is mistaking. In January 2018, Wilco van Rooijen and Edwin ter Velde hope to reach the South Pole. The Clean2Antarctica’s expedition; Taking the challenge to realize the cleanest expedition ever; they will cross Antarctica on board of a self-designed and partly made out of waste plastic vehicle powered by solar energy!

The way in which it will be done matter, once again, as much as what will be done and why.

Are they the heroes of the 21st Century for Antarctica exploration’s history? This time, this is not for their nation that they will live this adventure but for the world and for next generations! They will carry with them a message for the planet: prove that clean energy and zero waste are possible. Like explorers of the previous century, they will make an expedition with technologies that are not totally established yet: they will have to show endurance and mental strength to realize this journey. Mixing up technique´s exploit and willingness to inspire the world.Antarctica’s exploration

If they make it, it would be a proof that fossil energy era is over and that wastes are much more valuable that we think. No need to pollute air, lands, ocean anymore: progress is still possible thanks to sustainable solutions!

What if recycled and clean powered vehicle can become the vehicles of tomorrow whether it is for expeditions or more common use?

On top of that, Antarctica represents the perfect place to send such a message of hope to the world today. This continent bigger than Europe is also the land with no nation and no population.  With 90% of the world’s ice and 70% of world’s freshwater its conservation is primordial for the planet. That’s why it is now protected by international treaty. Impacts of climate change on the continent (due to global use of fossil energies among others) are a disaster for its wildlife and for the world; its melt would be enough to raise world-sea level by more than 60 meters!

Tracing the history of Antarctica’s exploration illustrates how impressive it is to see how the world evolved within only a century! Technology incredibly evolved and geopolitics’ stakes are totally different now. Climate change is threatening this continent that was barely known 100 years ago. Hopefully, explorers of the modern time are here to go beyond the limits of the last century.

27Aug

Duurzame media producties

Duurzaamheid zit in de genen van ons bedrijf. Dit is terug te vinden in de thematiek van onze producties maar ook in de wijze van produceren. Wij hanteren een ‘green policy’. Door duidelijk keuzes te maken worden aanzienlijke milieu winsten gehaald en kosten bespaard. Hier profiteren ook onze klanten van. Met onze green film making werkwijze sluiten wij naadloos aan bij de groene doelstellingen van uw bedrijf.

Onze focus op duurzaamheid en maatschappelijke betrokkenheid hebben geresulteerd het winnen van de Duurzame Ondernemersprijs Amsterdam 2009. We wonnen tevens de tweede prijs in de Green Film Making Competition 2012, opgezet door het Ministerie van Economische Zaken, Landbouw en Innovatie om de filmsector een duurzame impuls geven. Door de jury werden we geprezen voor kwaliteit, innovatie en ambitie. Deze korte film ‘Balance’ werd officieel geselecteerd als de Nederlandse inzending voor de Oscars 2013, een bewijs dat kwaliteit en groen produceren hand in hand kunnen gaan.

Wij brengen onze groene ambities als volgt in praktijk:

Afval vermindering

Zoveel mogelijk digitale communicatie en archivering
Indien printen noodzakelijk: dubbelzijdig meerder pagina’s op 1 vel
eco-font voor minimaal inktverbruik en
gebruik van gerecycled FSC-gecertificeerd chloorvrij papier
Recycling

hergebruik en gescheiden inzameling van glas, batterijen, papier, plastic etc.
Aankopen

Liever lenen of huren, dan kopen
Duurzaamheid als criterium voor keuze leveranciers
Minimaal kilometerverlies door gedegen planning en lokale leveranciers
Biologisch- seizoensgebonden en lokale catering
Transport

Gebruik van fiets of OV voor woon-werk verkeer
Onze hybride elektrische auto zorgt voor 0 uitstoot
zoveel mogelijk carpoolen naar productie locatie
Co2 uitstoot compensatie voor reizen per vliegtuig d.m.v. investering in beschermde bosgrond (inmiddels 5ha zelf aangekocht)
waar mogelijk gebruiken wij een fietskoerier
Energieverbruik

Gebruik van groene stroom en spaarlampen
Zo veel mogelijk gebruik van natuurlijk daglicht en reflectieschermen voor minimaal stroomverbruik
Innovatieve oplossingen zoals een mobiel zonnepaneel voor stroomopwekking op afgelegen gebieden
Gebruik van de ‘greenfilmmaking calculator’ voor meten duurzaamheid bij productie
Sociale impact

Wij zijn gevestigd in Nieuw-West, Amsterdam vanwaar wij dikwijls betrokken zijn bij evenementen in de buurt om buurtbewoners te inspireren met onze passie voor ons werk en de natuur. deepeei film productions is een erkend leerbedrijf GOC. Ons bedrijf biedt jongeren en mensen met een afstand tot de arbeidsmarkt een kans zich binnen ons bedrijf te ontwikkelen.

Een groene partner hebben wij gevonden in Respect the Mountains en wij ondersteunen het werk van Natuurmonumenten en The Good Family d.m.v. visuele communicatie.

12Mar

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