Life cycle stories

Europes Food stories

In an adventurous cycling trip covering 7 European countries in 6 months while focusing on food, where it comes from, and sustainable production. This is Anne Pekelharing’s adventure through Europe to discover the stories behind different foods that end up on our tables. Anne can be considered as a real foodie. She thinks in ingredients and tastes. She is eager to learn more about our relation to the nutrition that is part of our daily routine.

A Culinary cycling trip from the North to the South of Europe.

The journey will end in the summer 2018.

Background

Cycling through 8 countries in 6 months while focusing on food, where it comes from, and sustainable production. This is Anne Pekelharing’s adventure through Europe to discover the stories behind different foods that end up on our tables. The aim of this project is to build awareness of where our meals come from, what it takes to produce them, and the people behind the process.

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Life Cycle Stories is a road movie series that focuses on different countries and ways which they produce their food. Anne will visit various locations, meet different people, participate in numerous tasks to build awareness about good nutrition and fair, ethical food.

In collaboration with Slow Food Europe and Young Food Movement, Anne will connect with local families in 7 different countries to learn their secrets and gain in-depth knowledge of how to produce food that is sustainable and fair. An important aspect of this project is also to discover different reasons that inspire locals to produce food in such ways but also what drives us to buy and consume specific products.

Life Cycle Stories by Anne Pekelharing aims to teach, inspire, and share the knowledge since not all classrooms have four walls.

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Features

Connect

Connecting the impressing story of Motown Project to companies.

Creative Content

Setting out the story and the selecting the most innovative tools to tell this unique story.

Development

Setting out the strategy for involving partners and broadcasters.

Inspire

To inspire and motivate people.