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12Jun

Costumer engagement is key in marketing

Customer engagement is key in marketing

As a producer of fascinating films and VR experiences, I like to share a few tips and tricks on the evolution of video marketing. As isn’t likely to slow down in 2019. We can expect to see more captivating content than ever with the current rate of creativity and technological innovation. Marketers are putting more time and effort into their video content from live streaming to virtual reality.

See first our latest production, for Mr Miles.

Consumers can experience both the real world and fantastic otherworldly experiences that brands are creating like never before. The way users consume content and the way businesses produce them is likely to change considerably in the coming year. Here’s what we can expect to see in 2019.

1. Creating a video strategy will be a priority for brands
Most marketers agree that video content gets the best ROI. However, creating content blindly without an effective strategy may not deliver the expected returns. As popular as video marketing has become, many content creators don’t have a proper plan in place. But creating random videos without thinking about your strategy is futile.
However, during the remainder of 2018 we can expect this to change. Many businesses have discovered that video content gets the best results and returns only when it is backed by a well-planned strategy.

2. Live video streaming
Live streaming is becoming more accessible to every type of marketer with tools like Facebook Live, Wirecast and OBS Studio. For beginners, there are streaming apps like Zoom and BeLive. Live videos are an excellent platform to showcase events, behind-the-scenes, Q&A’s and interviews.
Expressing a more human side of a brand is a great way to connect with customers. Live videos are expected to get more interactive and intense in 2018. They will become immersive video experiences, where viewers can control the content and express their views by clicking on icons.

3. Video quality is taking precedence over quantity
As the video landscape becomes more competitive, the quality of videos that marketers put out will need to become more of a priority. People have short attention spans and are likely to click out of the video if it doesn’t capture their interest. Nobody wants to watch low-quality videos, and they will be unable to get the results that businesses are looking for.
As competition becomes stiffer, marketers will need to invest more time and effort into creating quality content. High quality, engaging videos, stand out from the rest, get better engagement and better results than other types of digital content.

4. Personalized video is used by sales and PR professionals
Customized videos are being used in the sales and PR fields as a way to build connections with potential prospects. Videos also stand out in people’s inboxes. The concept of video marketing is really simple. Customer service reps or sales people can record short videos with details of a products or service that they are offering and urge customers to take action. They can also introduce themselves as the point of contact for any follow-up questions the prospers may have. These “video voicemails” are becoming an effective way to build deeper personal connections with a business or brand and stand out among the clutter.

5. 360-degree videos are gaining popularity
More and more businesses started using 360 videos in 2017, and the numbers are likely to increase in 2018. These videos are considered to be another form of immersive content since, with 360-degree video, the viewer can decide on their perspective when viewing. These can be viewed simply on the screen of a computer or smartphone or with a VR headset for a more immersive experience. 360 video technology is likely to alter the way customers experience online shopping. Marketers are finding new and creative ways to harness this potential for their brands.

6. Higher proportions of ad budgets is allotted to video
It is estimated that the amounts spent on online ads will soon surpass TV ad spending. And most marketers have plans to increase their budgets for video ads in the coming year. Initially, video ads were dismissed as just a trend, but now most businesses have realized that they need to budget their money towards forms of media where people are actually spending their time. Many viewers are tuning in online to watch their favorite shows and big events rather than watching them on TV.

7. Engagement is key
Engagement is not just a buzzword, but one of the most important factors to consider when creating video content. Videos that can hold your audience’s attention are likely to rise to the top. Engaging videos will keep them interested and get them to continue the conversation. They may even take the next step and make a purchase.
One way to create engagement is through a call for action. For instance, you could ask viewers to share the video with a friend, leave a comment in the comments section or subscribe to your feed.

8. Videos are designed to be effective without sound
An interesting video marketing statistic is that 85% of the videos on Facebook are actually played without sound. This offers a unique challenge to video marketers. Those who are savvy have tapped into this and are designing more and more content that can be viewed without sound. Since many of these videos are auto-played, content creators will need to create their videos accordingly.
The use of on-screen graphics and captions to grab attention is becoming more common. This way viewers can enjoy these videos silently, whether it’s in the doctor’s office or on the subway.

9. Consumers expect video content
Creating video content has become a necessity rather than a luxury. Today customers are likely to lose interest in your brand if you don’t engage them with videos about your products and services along with other interest content. There is an expectation for videos to be a part of the purchase experience.
Apart from simply enhancing consumer experiences, videos can also help your brand start apart from the competition. With the intense competition that most brands face today, marketers need to do what they can to attract the attention of customers.

10. Video as a storytelling device
Combining storytelling with video is a great way to develop a video marketing campaign. This is a great way to get your message across to your customers. People respond extremely well to videos and nothing can generate as much excitement while creating awareness.
So, put together a campaign that expresses your brand’s story through video. If this is executed well, your video could even go viral, creating a lot of publicity for your brand. Weaving a story through video marketing is a great way to tell the world about your business.

Final thoughts
Today, visual and storytelling content is an important aspect of customers’ lives. In order to capture people’s attention, it needs to evolve continuously and become more engaging. Dutch Picture Industry is proud to help clients in making the video strategy and transform their excel forms, books full with words into captivating films. With a clear pay off to get their message to the potential client.

If you are interested to know what we can do for you, don’t hesitate to get in touch. www.dutchpictureindustry.com and www.vr-explorers.com

More tips (only in Dutch) can be downloaded here.

More video’s are on our youtube channel.

29Oct

Reality or fiction

The media industry is always looking for innovation, and highly invested in 3d but with Virtual Reality (VR) a new spectrum is opening up. Until now VR never appealed to the mainstream, it was just for some weird geeks – but that is finally about to change. It appears that in 2015 virtual reality finally starts taking root in mainstream culture. Today the Dutch VR Days start in Amsterdam. Four days long, the Vondel CS building in Amsterdam is transformed into a Virtual Reality playground. To experience it yourself have a look or buy your own glasses at the HEMA for only 15euros and enter the Virtual World . We can state that VR is going to hit the market – and our living room. Strange Days are here!

Some innovative brands already explored what VR can contribute to their marketing.
Patron Tequila invites consumers to virtually step inside the bottling process with “Art of Patron Virtual Experience”. With the VR experience you have the point of view, of a pollinating bee. Flying across flower fields. You experience all the production elements, harvesting, bottling and aging.
Also Peugeot has launched a film-meets-game VR experience. In this VR experience, you make a test drive through the mountains in the South of France, and as if that is not hard enough there is also a dragon hunting you. It’s up to you to drive – and to catch the dragon.

climber - mountain

For us as a creative media production company it is important to incorporate this current innovation within our productions. We can’t be more exited about the developments we are making towards our first VR documentary series. And as a pilot VR project we use the worlds first, true adventure documentary; 4 peaks in 4 weeks. In this story you become a team member next to adventurer Noel Hanna in his expedition in the Himalaya’s. To join him summit four of the highest peaks in only four weeks time. While sitting comfortably and warm in your lazy chair.

Imagine; looking around and see huge mountains covered in snow dwarfing you. You can hear the wind coming up, climbing small ledges. On your left, there is an enormous gap of more then 2000meter, you can feel the depth. Stay focused, look carefully where you put your crampons. There is nothing in this world that will be the same after you have witnessed the top of the world! And we can’t wait to give you that unique experience. We expect to launch a Kickstarter campaign early next year for this mind-blowing VR series.


If you could choose a VR experience, what would you like to experience?

More about 4 peaks have a look
Curious? Try the Peugeot game here

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