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23Jun

Heroes of Antarctica

Heroic Age of Antarctica Exploration (late 19th-early 20th) is marked by famous expedition and leaders; characterized by great triumphs and tragedies stand out as exciting example of heroic endurance against incredible hardship. During this period, 17 major European and American expeditions took place following on from European conquests of this time. Antarctica represented a way to prove nations’ power by land and scientific exploration.

Explorers of this era were more than scientists and sailors, but also remembered as poets, photographs, artists and most of all dreamers. Each expedition was a feat of endurance and limits testing, these explorers made it before big advances in transport and communication technologies that had revolutionized the work of exploration. Making them more that simple scientists or sailors but real heroes of their nations.Shackleton8_Hurley.jpg.CROP.original-original

These explorers were seen as true adventurers; leaving their homeland on a ship for years to accomplish one mission. Facing isolation, wait, extreme cold in Antarctica without forgetting that it was more than 100 years ago and means were not the same. Then, these sailors had to explore their imagination and creativity in writings and photography making them even more inspiring figures.

And for everyone thinking that time of exploration is over, is mistaking. In January 2018, Wilco van Rooijen and Edwin ter Velde hope to reach the South Pole. The Clean2Antarctica’s expedition; Taking the challenge to realize the cleanest expedition ever; they will cross Antarctica on board of a self-designed and partly made out of waste plastic vehicle powered by solar energy!

The way in which it will be done matter, once again, as much as what will be done and why.

Are they the heroes of the 21st Century for Antarctica exploration’s history? This time, this is not for their nation that they will live this adventure but for the world and for next generations! They will carry with them a message for the planet: prove that clean energy and zero waste are possible. Like explorers of the previous century, they will make an expedition with technologies that are not totally established yet: they will have to show endurance and mental strength to realize this journey. Mixing up technique´s exploit and willingness to inspire the world.Antarctica’s exploration

If they make it, it would be a proof that fossil energy era is over and that wastes are much more valuable that we think. No need to pollute air, lands, ocean anymore: progress is still possible thanks to sustainable solutions!

What if recycled and clean powered vehicle can become the vehicles of tomorrow whether it is for expeditions or more common use?

On top of that, Antarctica represents the perfect place to send such a message of hope to the world today. This continent bigger than Europe is also the land with no nation and no population.  With 90% of the world’s ice and 70% of world’s freshwater its conservation is primordial for the planet. That’s why it is now protected by international treaty. Impacts of climate change on the continent (due to global use of fossil energies among others) are a disaster for its wildlife and for the world; its melt would be enough to raise world-sea level by more than 60 meters!

Tracing the history of Antarctica’s exploration illustrates how impressive it is to see how the world evolved within only a century! Technology incredibly evolved and geopolitics’ stakes are totally different now. Climate change is threatening this continent that was barely known 100 years ago. Hopefully, explorers of the modern time are here to go beyond the limits of the last century.

09Jun

“Buy a phone, change the world”

I also realized how much waste is produced with all these mobile phones. As they are one of the world’s most widely used devices, their disposal contributes to tons of e-waste each year. The consequences on the environment and populations are devastating. Most of the time, our e-waste ends up in developing countries. All the minerals present in the phone spoil soils, water, air… with consequences on populations’ environment and health. As a result more minerals ,need be extracted to build new products; which means more mines and more environmental damage and exploitation of workers… an infinite circle.Schermafdruk 2016-06-09 15.47.24

In my research for a new phone…again… I discovered the Fairphone. This innovative young brand created by a Dutch company, in Amsterdam; is the first creator of an ethical phone. Fairphone already sold more than 100,000 smartphones in Europe, with that they started a new hope that their innovations can be a start for fair electronic shopping.

But what is an ethical phone like? It’s nothing more than an ordinary smartphone working on an Android system; you can call, send text, emails, take photograph, download apps… However, what differentiates this phone from others is its social responsibility, transparency, durability, recycling values at the core of the company’s work.

To reduce the impact of waste to a maximum, Fairphone has a circular view on the production of the phone. That means in the stage of design, it think of how to reuse and recycle parts of other mobile phones. As all minerals can be extracted and reused, this way they use the older phones as materials for the new ones.

In addition they raise awareness and participate in programs to reduce e-waste. And of course they are working towards the goal of using recycled materials for their future products.Schermafdruk 2016-06-09 14.21.15

Environmental and social costs of smartphones production are huge; from mining to manufacturing, transportation and wastes; all this process includes pollution and social issues (workers safety, rights…). Fairphone is pushing the limits by proving that it can be done differently and more responsibly; I hope it can give the example for others brands. Thanks to Fairphone’s transparency you know what every cents you spend are for… For example, for each Fairphone produced; 5$ are invested in a Worker Welfare Fund to enhance safety and good development of workers. You know also that they try to extract minerals (gold, tantalum, tungsten…) in conflict-free areas and are involved with NGO to tackle these problems. Indeed, most of minerals present in your phone are from Congo, an area touched by armed conflicts…Armed groups revenue are basically from minerals.Schermafdruk 2016-06-09 15.49.34
On top of that, the Fairphone is modular; changing a part of your phone is like playing with lego. If a part of your phone is broken you can easily order a new piece and replace it. Fairphone plans also to upgrade its elements, for example, if one day they commercialize a better camera or battery you just have to order this part and don’t have to buy a new phone for better performances. It is created with the intention of durability and not only selling you a product. This is an innovative idea.

Good news is that other brands are already following Fairphone´s example. Google is developing its modular phone: Ara, built to last. As Legos, you can build your own personal phone. This phone is still in development but it can be promising if these kinds of innovations became the new normal in electronic market.Schermafdruk 2016-06-09 16.02.01

But then, what justify the price of a smart phones? Nice design? Cool brand? A big screen?.. There is no other company that is paying for the environmental damage that they cause. The last version of the Fairphone can compete easily with smartphone of this price range in term of performances. So the only justification that I see is that those other brands are just looking for more profit by so-called innovations in performances, design but nothing concerning the production process. Can we accept that?

Fairphone’s goal is not only to commercialize a new phone.“Start a movement” and “Join the community” are its motto. So what movement are we talking about? Which community?

A part of the population is aware of all these sustainable issues and cannot just accept it. This community believes of our power as simple consumer. The way we consume can also be a way to express ourselves by supporting positive initiatives and boycotting others. And obviously, it has power, if more and more people behave in this way, brands won’t have other choice to change their behaviors and strategies.

Being part of this “community” for me is a way to show I disapprove the behavior of ordinary brands… I want to be part of the people who don’t follow new trends because it’s cool but care about the way they are made and is willing to make things change…

Even though it is not the cheapest, I decided to join the movement and buy one. I believe in the positive changes that responsible purchase can have. Supporting this initiative meant 3 months with no phone. As a start-up who chose to not commercialize its phones in a normal circuit. They produce their phone according to orders and only through internet. Victim of it success, there was a 3 month-delay when I ordered it… But thanks to Fairphone, during these 3 months I realized how much we were connected to our phones but also how easy and liberating it was to live without being connected all the time…

Finally, when you decide to buy your Fairphone don’t forget to recycle your last phone, you can even earn money from it!

07Jan

Welcome 2016

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If I look back and reflect on 2015, it has been a year filled with peaceful mountain peaks and beautiful views. Collecting memories and feelings of the sun on my face and the wind in my back. Wonderful days of quiet sunrises and unique sunsets… But this year has also seen unreliable storms, and experiences that left a feeling of uncertainty and disbelief. Happenings, that left me without a view and no sunshine in sight. On those days, I have to find my inner power and keep believing in the bigger positive picture.

One specific individual reminds me of that inner power, Public Protector; Thulisile Madonsela. When she walks into a room and begins speaking, people sit up and listen. Her mission is to establish a trust in South Africa’s young and fragile democracy. She is a big inspirational example and we believe she can inspire many people. Last two years we have made big steps in getting access to her and capturing her amazing story. Also, this year we will keep going, keep believing in realizing a captivating story, in telling her unique part of history in a fight against corruption and perseverance. A fight not for someone’s own well being, but that of the society.

amazone green

2015 also had experiences that made me happy and hopeful for a better future, like the climate talks in Paris. For years people have demonstrated to make our voice heard, our concerns, of how we manage this planet. In Paris we didn’t win the war, but you can say we won a battle. There seems a momentum and governments seem to take serious steps to move away from oil, gas and coal. Meanwhile, energy from clean, renewable sources will grow. We know the agreement isn’t perfect – and it’s not, but over the past year, we saw a truly unprecedented show of support for a strong agreement. Friends like you who cared so much about the future to take action during the climate march. So take a moment to reflect on what you helped accomplish. It’s not every day you can say you were a part of history in the making. Be proud of that. Be very, very proud.

A mayor step is the fact that an organization, like Urgenda, and some international affiliates have won a court case against the Dutch government. And now the government need to take serious action to avoid the impact of climate change. Again an example we could not think a few years ago.
At the same time entrepreneurs and many designers in the Netherlands are taking up the challenge and renew our economy into a circular one. The ambition is to become a worldwide circular hotspot. Currently, there is happening so much in the development that makes us very proud. With the Netherlands as circular hotspot, we are going to inspire and motivate the world.

birds or ghosts

The amazing thing about reflecting is there are no rules. A new year is the symbolic starting point for new possibilities and the way to achieve these; is by doing, by making a change every day. Making a positive change NOW, sets the tone for the beautiful adventures in the year ahead. Erase all negativity and bring happiness and lessons we’ve picked up along the way. The good and the bad and learn from our experience. After we have learned we are able to grow, to give love, to acknowledge and to be thankful.

We are going to set sail on creative and unique adventures, and share this in as much as possible ways with you!

Wishing you all an enlightening, happy and healthy new year!

29Oct

Reality or fiction

The media industry is always looking for innovation, and highly invested in 3d but with Virtual Reality (VR) a new spectrum is opening up. Until now VR never appealed to the mainstream, it was just for some weird geeks – but that is finally about to change. It appears that in 2015 virtual reality finally starts taking root in mainstream culture. Today the Dutch VR Days start in Amsterdam. Four days long, the Vondel CS building in Amsterdam is transformed into a Virtual Reality playground. To experience it yourself have a look or buy your own glasses at the HEMA for only 15euros and enter the Virtual World . We can state that VR is going to hit the market – and our living room. Strange Days are here!

Some innovative brands already explored what VR can contribute to their marketing.
Patron Tequila invites consumers to virtually step inside the bottling process with “Art of Patron Virtual Experience”. With the VR experience you have the point of view, of a pollinating bee. Flying across flower fields. You experience all the production elements, harvesting, bottling and aging.
Also Peugeot has launched a film-meets-game VR experience. In this VR experience, you make a test drive through the mountains in the South of France, and as if that is not hard enough there is also a dragon hunting you. It’s up to you to drive – and to catch the dragon.

climber - mountain

For us as a creative media production company it is important to incorporate this current innovation within our productions. We can’t be more exited about the developments we are making towards our first VR documentary series. And as a pilot VR project we use the worlds first, true adventure documentary; 4 peaks in 4 weeks. In this story you become a team member next to adventurer Noel Hanna in his expedition in the Himalaya’s. To join him summit four of the highest peaks in only four weeks time. While sitting comfortably and warm in your lazy chair.

Imagine; looking around and see huge mountains covered in snow dwarfing you. You can hear the wind coming up, climbing small ledges. On your left, there is an enormous gap of more then 2000meter, you can feel the depth. Stay focused, look carefully where you put your crampons. There is nothing in this world that will be the same after you have witnessed the top of the world! And we can’t wait to give you that unique experience. We expect to launch a Kickstarter campaign early next year for this mind-blowing VR series.


If you could choose a VR experience, what would you like to experience?

More about 4 peaks have a look
Curious? Try the Peugeot game here

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