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01Jul

Life Cycle Stories

There are few things that possess such duality in our everyday lives as food: it is a necessity, it is a luxury, there is an overabundance of it, there is a lack of it, it is healthy, it is unhealthy. However, one of the most overlooked aspects of our food is its origins. Questions like where does our food come, how is it made, who produces it, and what impact has it on our environment, are rarely asked or even thought of. Recent years have shown a rise in conscious consumerism and awareness about our meals, however it is still something that is not adapted by many.

This is not the case with Anne Pekelharing. Anne has always been fascinated by food. Since her childhood she has her mind set on food, cooking and creating new dishes. The underlying thought for her has been that food is more than just eating or drinking, it inspires, connects, and drives us forward. From her love for food and desire for adventure Life Cycle Stories was born.

Anne was inspired by the questions we usually do not ask about food. It was essential to approach food as something that has an extensive impact on our everyday lives and our environment rather than something that is always available and possesses limited value. She felt that to understand and witness the journey of our food, it was essential to track it to its origins. However, our meals come in many different forms and from all over the world, so it is imperative to get out and explore the different regions, people, production, traditions, and environment where the food comes from. Life Cycle Stories focuses on sustainable food production and the small, personal stories about the people behind these endeavors.

Life Cycle Stories follows Anne on her journey through Europe, 8 countries in 6 months. It takes courage, discipline, and clear vision to leave your everyday comforts and tasks behind to travel across Europe on your bike. It also takes a special kind of spirit to be concerned enough about a specific problem and acting upon it. This kind of journey does not have to be realized by travelling to distant destinations, it can be achieved by looking up your local food producers. Anne’s adventure is inspirational not only, because she decided to concentrate on different countries in Europe and their specific ways of making food, but also because she is determined to create awareness and shine a light on the issue that is close to her heart. It is about passing on the knowledge that you gained and by doing that having a positive impact on the society and the environment that we live in. Life Cycle Stories is also a story about the people. Inspirational individuals who, like Anne, chose to have a specific mindset when it comes to food. These stories are as much about the people and their culture of producing the food in fair and passionate way. It is an in-depth look of their everyday struggles and successes.

For us Anne and her hosts are an inspiration and we are very much looking forward to the fascinating tales that are Life Cycle Stories. Meanwhile you can follow her adventures on Instagram, Facebook and lifecyclestories.com

09Mar

Society needs to take a fresh look at difference

It´s time for society to wake up. We should stop looking with suspicion at the one who has skin too black, or not enough white, the one who is too old or disabled… At the same time, we shouldn’t ignore our differences either. And stop saying that difference is automatically good thing. To become a strength difference should come from a strong desire to succeed together. To have a common goal.

The French skipper Eric Bellion is the instigator of COMME UN SEUL HOMME (“Like a single man”) which claims that difference is a strength. After 15 years of sailing adventures with teams composed by valid and disabled people, Eric Bellion came to the conclusion that together we can push the limits of difference and reach summit, “like a simple man”.

His message: our differences are an added value, diversity is strength and handicap does not mean incapacity. With his project he promotes the value of differences in a European context, in a time where nationalism sentiments are vastly growing.

Bellion has decided to take the floor to counter the spread of fear and rejection of diversity and to bring a new perspective to diversity. He said: “This extreme situation has allowed me to realize just how far this message about difference has taken me. Thanks to this adventure, I have reached more people in a year and a half than in fifteen years of crewed sailing.”

THE UNKNOWN IS NOT A GREY AREA 

By nature, we are suspicious of people which are different. We are gathering with people who look like us, this is without a doubt more reassuring than the unknown. However, difference is neither a weakness nor a threat. This could, conversely, be transformed into an advantage, or an inestimable strength. It is to defend this crazy dream that Eric Bellion decided to launch the #APPELPOURLADIFFERENCE (Call for difference) and embarked on the adventure of the Vendée Globe 2016.

Eric and his team have been creating projects that beat common preconception about visible differences like handicap, but also gender, differences between generations, cultures and social backgrounds. The idea is to convince people that diversity is strength and a wealth.

But for difference to become a strength, we must be patient, benevolent and persistent. We have to go beyond the times of doubt and despondence, be confident and have the certainty that difference could be positive. Difference between people stimlulates creativity and opens new opportunities. We must have a strong desire to succeed.

THE INITIATORY TRAVEL

With the tetraplegic adventurer Laurent Marzec, Bellion embarked on the Défi-Intégration (Integration Challenge) to form a crew composed of three disabled athletes and three valid athletes. They set the record for sailing in sixty-eight days. It is the only mixed team to have a world record. A challenge in the challenge…
“I discovered the value of difference with a teammate named Oliver. Oliver was a blind person. At the beginning of the travel, he was not the best sailor but at the end, he was our best helmsman. He was the fastest, as is disability forced him to feel the wind and it became an asset. His difference becomes a strength.” said Bellion

“’Trying new things has always been the driving force of my life, until now I have always succeeded.” Eric Bellion

 “TAKING CARE, IS KNOWING THE OTHER”

Weakness in a team often creates a kind of rejection or contempt. Do you remember at school, where you had to create sport’s teams? There was always someone chosen in last. Why? Because their visible frailty made them a less competitive person.

Bellion: “A few years ago, I had the opportunity to participate in survival training to learn sea rescue. I was in a pool and I had to escape from a false helicopter frame. Several disabled people were with me and they were all comfortable with this training because they all practiced swimming. Conversely, a camerawoman, who was valid, but claustrophobics, failed the training. She was the one who needed help, and not the disabled people which were with us. This demonstrates that our vision of weakness is often wrong.”

This is when all the members of a team are able to accept their weakness that the performance is coming. Each person complements one another and weaknesses become strengths.

“We are looking to protect people but this is a mistake. Protecting and taking care are two different things. When we protect someone, we isolate them; however, taking care is knowing each other”. Eric Bellion

THE VISION OF PROMOTING THE WEALTH OF DIVERSITY SUGGESTED BY ERIC BELLION BREAKS WITH THE  THE GROWING NATIONALISM IN EUROPE…

Nowadays, the world is becoming globalized and people tend to be more and more scattered and mixed, but at the same time societies are in the way of becoming more self-centered and some people seem not to accept diversity.

The world has seen a sharp rise in support for authoritarianism, jingoism and racism, with a pro-Brexit vote in the UK, Trump coming to power in the US, Erdogan and Sisi further clamping down on their citizens in Turkey and Egypt, Marine le Pen and Geert Wilders making prominent gains in France and Holland, and far-right parties in Poland and Germany suddenly rising to the fore. In a global situation where ordinary people seem to be losing trust in their leaders or even traditional government structures, the risk is that they will opt for authoritarian leadership…


“Even if I am currently on the open seas, the news of  Donald Trump´s election has come to me. For me this means to curl up and to build borders, when we should, on the contrary, take risks and go toward the others. This is the price to get rid of our fears, and believe me, this is fabulous.” Eric Bellion

Through his projects, Eric Bellion is promoting the idea that diversity brings dynamism and wealth in a group, and this wealth is the key to success. His message: we should stop focus on our visible differences and start concentrates us on our invisible likeness.

At DUTCH PICTURE INDUSTRY, we create concepts born from our personal experience, our vision to create inspiring content, building cross media concepts and innovative media productions to make a difference in the world around us. Our productions are based on the unique story behind human beings, their experiences and their spectacular surroundings.

 If you want to read more about the project, visit COMME UN SEUL HOMME

 

26May

Who do you see when you look in the mirror?

Posted byBlogTagged awareness, data, future, innovation367 Comments

The Mirror room is making you aware of all the data you produce. Who owns all this data, and are we able to reclaim them? The Mirror room is part of the FabCity in Amsterdam, a temporary sustainable urban area, where young creative’s present their solutions for current urban issues.

The panel says: ‘’Examine and experience the pros and cons of our data-based life, and the effects on your privacy, social interaction, health and security.’’ This innovative Mirror installation offers you a whole new experience on what it feels like to become data.

When you enter, you type in your name; then you have to stand in the middle of the room. You are surrounded by mirrors and I felt strange not knowing what would happen next. An electronic voice welcomed me by my name and then begins by giving my physical details: my age, my weight, my height, and my heart pulsations, my BMI while some images are projected on the mirrors…

The next step is kind of surprising, hearing an AI talking to me reminds me of the movie “Her”: where people start building relationships with Artificial Intelligence. I had the feeling of entering the future. Still standing, alone in the middle of the room, a succession of simulations and animations, are scrolling around you. Immerse you in a strange atmosphere, one that I never experienced before. At this point, I still didn’t know what’s the purpose of all of this until the electronic voice came back to me and give me my “data profile”. Before leaving the room, the voice asked me if I agreed to make my data public or not… I had to answer by looking at the YES or at the NO.

The computers in the room registered all my emotions during all the experience and transformed them into data. It analyzed my physical data, tested my fear, my preferences… and established a profile that was handed out in print while exiting the room. So, who do you see when you look into the mirror? There is a difference between what you perceive and what you are. The experience makes you realize that WE ARE DATA : there is your reflection, who you think you are but it makes you realize you are also an infinite composition of data.

Well, the program is still experimental and not totally accurate but the purpose of what is called an “art experience“ by its creators is to make us realize how collecting selling and using data, even if we’re not aware of it, can have a profound impact on our personal and professional life.

Indeed, while more and more applications are capable to analyze our physical condition and emotions, imagine the infinite possibilities that could give. All depend on who has access to our data and what are our rights on them? Governments, companies could have some advantages to use our data…

Brands could also use our emotional data on a marketing purpose… Reading our emotions is becoming the next challenge for brands as emotions represent a huge factor in the decision-making process… And thanks to data collection they would be able to build algorithms to predict customers preferences and likelihood of purchasing from their emotions.

It’s already happening, recently Belgium police advised not use Facebook’s new reactions buttons as they consider it as a new way for Facebook to use your profile on a marketing purpose. With more information about your mood, reactions, emotions, it’s easier for advertisers to reach you at the right moment and at the right emplacement. By creating algorithms that could make calculations on your mood, considering your reaction to a post. However, the technology could be use in a positive sense too. As applications could analyze in an early stage a disease and suggest a cure. It could determine easily your skin or heart conditions…

The most important is that we keep the right to control our own data and to be aware of who and when they are used. Privacy regulations are becoming more and more essential and urgent in this world where all are data have the possibility to become public.

‘People should realize how collecting, selling and using data even if they don’t know this is happening, can have a profound impact on their personal and professional life.’WAD_headerimage_x-460x290

http://europebypeople.nl/we-are-data

 

10Dec

Art and Activism

we are nature

Brandalism Project
Just before the start of the COP21, 600 anti-advertisement posters have been placed in public outdoor spaces through the streets of Paris. Over 80 artists, from 19 different countries were involved. Joe Elan from Brandalism: “By sponsoring the climate talks, major polluters such as Air France an GD-Suez-Engine can promote themselves as part of the solution – when actually they are part of the problem.” It all started in 2008 when two friends started to reclaim billboards in London. They were tired of the visual pollution that stems from large public advertisements.
The Brandalism artwork illustrates the connection among advertising, marketing, consumerism, fossil-fuel dependency and climate change.

4samen


Where the Tides Ebb and Flow

Land art project “Where the Tides Ebb and Flow” is all about raising awareness for global sea level rise. The artwork is located at Montsouris Park in Paris. The artist Edro Mazorati placed 30 sculptures of blue men in water that appear slowly rise up and then sink down again. The artwork was first introduced in 2008 at an Art Festival in the Netherlands. Since 2008 it has been moved to raise awareness all over the world.

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Empty shoes
A sea of footwear, from high heels and flip flops to sportive sneakers and outdoor boots standing at the Place de la Republic in Paris. With the state of emergency making it impossible to demonstrate, the protesters used the empty shoes as a personification. More than 20.000 shoes were placed. This made a strong impact on the worldwide audience (picked up by many broadcasters), maybe even more than if there had been protesters.

parisshoes.jpg__800x600_q85_crop_subsampling-2_upscale Our feet are what roots us to the planet earth, so the shoe is an beautiful metonym for sustainable consciousness

Artist brings icebergs to Paris
Olafur Eliasson brought 12 large blocks, from the Nuuk fjord in Greenland to the middle of Paris. By displacing the ice, the obvious result is that it melts. The huge blocks are a visual reminder of the change climate happening now, at this instant… and that we are creating irregularities on earth. The artist said: “The ice we are going to put in Paris is a tenth of what melts in a second in the Greenland summer.

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1 Heart 1 Tree
This artwork is transforming the Eiffel tower into virtual forests with light. People all over the world, will have the opportunity to give life to a virtual tree. After downloading the smart phone app, you can participate in this collective project. You place a finger on the sensor to record the rhythm of your heartbeat; which grows a unique tree on the Eiffel tower. For each virtual tree, a real tree will be planted in one of the 7 reforestation programs over the world.

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These are just a few of the inspiring and creative art projects, presented in Paris.
Want to see more art projects, join them or make one here

Art activism is just one of the many ways to let people look at the cause with new eyes. But it’s also important to taking up real space and real time, attaching the cause to real faces and real voices who care enough about the cause to go out there in a public protest.

Art may often used as a medium to express extreme impulse into simplistic flares, but I believe it intended to have a small part in a beneficial purpose. Considering, those ghostly shoes and billboards are not an individual wave. They have a collective spirit and that unity; the small suggestion, hidden within each, that is what can work towards collective goals. Protests are not persuasive themselves but they invite persuasion, they invite change.

09Oct

Sustainability Day

We strongly believe that this gorgeous planet we live on, should be cherished and fiercely protected by each and every one of us. Of course one single day isn’t enough, to have an impact. But we believe, that even that one day is worth something. At least we are moving in the right direction.

During our productions we use our ‘green policy’ to implement our sustainable vision. This policy sets a few simple, sustainable rules: from separating waste, organic catering, recycling and the use of public transport to using an eco-font in all documents. These rules become habits and the habits become routine, now we have habits that routinely helping the planet we live on.

Our short film ‘Balance’ is our proof that quality and green productions can go hand in hand. ‘Balance’ won the second prize in the Green filmmaking Competition in 2012 and was officially selected as the Dutch submission for the Oscars.

Read more about our ‘green policy’.

What do you have planned for the Day of Sustainability?

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