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09Jun

“Buy a phone, change the world”

I also realized how much waste is produced with all these mobile phones. As they are one of the world’s most widely used devices, their disposal contributes to tons of e-waste each year. The consequences on the environment and populations are devastating. Most of the time, our e-waste ends up in developing countries. All the minerals present in the phone spoil soils, water, air… with consequences on populations’ environment and health. As a result more minerals ,need be extracted to build new products; which means more mines and more environmental damage and exploitation of workers… an infinite circle.Schermafdruk 2016-06-09 15.47.24

In my research for a new phone…again… I discovered the Fairphone. This innovative young brand created by a Dutch company, in Amsterdam; is the first creator of an ethical phone. Fairphone already sold more than 100,000 smartphones in Europe, with that they started a new hope that their innovations can be a start for fair electronic shopping.

But what is an ethical phone like? It’s nothing more than an ordinary smartphone working on an Android system; you can call, send text, emails, take photograph, download apps… However, what differentiates this phone from others is its social responsibility, transparency, durability, recycling values at the core of the company’s work.

To reduce the impact of waste to a maximum, Fairphone has a circular view on the production of the phone. That means in the stage of design, it think of how to reuse and recycle parts of other mobile phones. As all minerals can be extracted and reused, this way they use the older phones as materials for the new ones.

In addition they raise awareness and participate in programs to reduce e-waste. And of course they are working towards the goal of using recycled materials for their future products.Schermafdruk 2016-06-09 14.21.15

Environmental and social costs of smartphones production are huge; from mining to manufacturing, transportation and wastes; all this process includes pollution and social issues (workers safety, rights…). Fairphone is pushing the limits by proving that it can be done differently and more responsibly; I hope it can give the example for others brands. Thanks to Fairphone’s transparency you know what every cents you spend are for… For example, for each Fairphone produced; 5$ are invested in a Worker Welfare Fund to enhance safety and good development of workers. You know also that they try to extract minerals (gold, tantalum, tungsten…) in conflict-free areas and are involved with NGO to tackle these problems. Indeed, most of minerals present in your phone are from Congo, an area touched by armed conflicts…Armed groups revenue are basically from minerals.Schermafdruk 2016-06-09 15.49.34
On top of that, the Fairphone is modular; changing a part of your phone is like playing with lego. If a part of your phone is broken you can easily order a new piece and replace it. Fairphone plans also to upgrade its elements, for example, if one day they commercialize a better camera or battery you just have to order this part and don’t have to buy a new phone for better performances. It is created with the intention of durability and not only selling you a product. This is an innovative idea.

Good news is that other brands are already following Fairphone´s example. Google is developing its modular phone: Ara, built to last. As Legos, you can build your own personal phone. This phone is still in development but it can be promising if these kinds of innovations became the new normal in electronic market.Schermafdruk 2016-06-09 16.02.01

But then, what justify the price of a smart phones? Nice design? Cool brand? A big screen?.. There is no other company that is paying for the environmental damage that they cause. The last version of the Fairphone can compete easily with smartphone of this price range in term of performances. So the only justification that I see is that those other brands are just looking for more profit by so-called innovations in performances, design but nothing concerning the production process. Can we accept that?

Fairphone’s goal is not only to commercialize a new phone.“Start a movement” and “Join the community” are its motto. So what movement are we talking about? Which community?

A part of the population is aware of all these sustainable issues and cannot just accept it. This community believes of our power as simple consumer. The way we consume can also be a way to express ourselves by supporting positive initiatives and boycotting others. And obviously, it has power, if more and more people behave in this way, brands won’t have other choice to change their behaviors and strategies.

Being part of this “community” for me is a way to show I disapprove the behavior of ordinary brands… I want to be part of the people who don’t follow new trends because it’s cool but care about the way they are made and is willing to make things change…

Even though it is not the cheapest, I decided to join the movement and buy one. I believe in the positive changes that responsible purchase can have. Supporting this initiative meant 3 months with no phone. As a start-up who chose to not commercialize its phones in a normal circuit. They produce their phone according to orders and only through internet. Victim of it success, there was a 3 month-delay when I ordered it… But thanks to Fairphone, during these 3 months I realized how much we were connected to our phones but also how easy and liberating it was to live without being connected all the time…

Finally, when you decide to buy your Fairphone don’t forget to recycle your last phone, you can even earn money from it!

26May

Who do you see when you look in the mirror?

Posted byBlogTagged awareness, data, future, innovation367 Comments

The Mirror room is making you aware of all the data you produce. Who owns all this data, and are we able to reclaim them? The Mirror room is part of the FabCity in Amsterdam, a temporary sustainable urban area, where young creative’s present their solutions for current urban issues.

The panel says: ‘’Examine and experience the pros and cons of our data-based life, and the effects on your privacy, social interaction, health and security.’’ This innovative Mirror installation offers you a whole new experience on what it feels like to become data.

When you enter, you type in your name; then you have to stand in the middle of the room. You are surrounded by mirrors and I felt strange not knowing what would happen next. An electronic voice welcomed me by my name and then begins by giving my physical details: my age, my weight, my height, and my heart pulsations, my BMI while some images are projected on the mirrors…

The next step is kind of surprising, hearing an AI talking to me reminds me of the movie “Her”: where people start building relationships with Artificial Intelligence. I had the feeling of entering the future. Still standing, alone in the middle of the room, a succession of simulations and animations, are scrolling around you. Immerse you in a strange atmosphere, one that I never experienced before. At this point, I still didn’t know what’s the purpose of all of this until the electronic voice came back to me and give me my “data profile”. Before leaving the room, the voice asked me if I agreed to make my data public or not… I had to answer by looking at the YES or at the NO.

The computers in the room registered all my emotions during all the experience and transformed them into data. It analyzed my physical data, tested my fear, my preferences… and established a profile that was handed out in print while exiting the room. So, who do you see when you look into the mirror? There is a difference between what you perceive and what you are. The experience makes you realize that WE ARE DATA : there is your reflection, who you think you are but it makes you realize you are also an infinite composition of data.

Well, the program is still experimental and not totally accurate but the purpose of what is called an “art experience“ by its creators is to make us realize how collecting selling and using data, even if we’re not aware of it, can have a profound impact on our personal and professional life.

Indeed, while more and more applications are capable to analyze our physical condition and emotions, imagine the infinite possibilities that could give. All depend on who has access to our data and what are our rights on them? Governments, companies could have some advantages to use our data…

Brands could also use our emotional data on a marketing purpose… Reading our emotions is becoming the next challenge for brands as emotions represent a huge factor in the decision-making process… And thanks to data collection they would be able to build algorithms to predict customers preferences and likelihood of purchasing from their emotions.

It’s already happening, recently Belgium police advised not use Facebook’s new reactions buttons as they consider it as a new way for Facebook to use your profile on a marketing purpose. With more information about your mood, reactions, emotions, it’s easier for advertisers to reach you at the right moment and at the right emplacement. By creating algorithms that could make calculations on your mood, considering your reaction to a post. However, the technology could be use in a positive sense too. As applications could analyze in an early stage a disease and suggest a cure. It could determine easily your skin or heart conditions…

The most important is that we keep the right to control our own data and to be aware of who and when they are used. Privacy regulations are becoming more and more essential and urgent in this world where all are data have the possibility to become public.

‘People should realize how collecting, selling and using data even if they don’t know this is happening, can have a profound impact on their personal and professional life.’WAD_headerimage_x-460x290

http://europebypeople.nl/we-are-data

 

09May

Cities of tomorrow

Amsterdam, Copenhagen, Berlin,Budapest… Have you ever lived in or visited one of these cities? If you have, I’m sure you could feel the motion. These European cities are ahead of the world when it comes to innovation and ideas to build more sustainable cities.

This is not only about infrastructures but people also seem happier! For example, it’s clear that riding a bike to work in a city with fresh air (like in Amsterdam or Copenhagen) is much more pleasant than spending hours in traffic jams in a polluted city!  These cities reflect the necessity of our societies to change. Environmental issues, social and economic crises are currently affecting the world. With a constantly increasing urban population (54% of the population live in urban area, +2% per years)); it’s time for cities to work about tomorrow urban life. Because it’s now clear that we won’t be able to feed, house, provide energy to everyone in the future with our current system.

Hopefully, innovative people are working every day to build better cities. For example, you can visit the Fabcity (“Together we make the city of tomorrow”) in Amsterdam; walking in there feels like a preview of how our future cities will look like… In this little “village” you can find people working on the project of today; for tomorrow, to make sustainable cities. Now that we know that we are running out of many resources, climate change is already here… Urban garden, tiny houses, clean energy, electric cars represent the new face of our cities… Clean and self-sufficient. Moreover, well-being and happiness of the population is at the core of this transition!fabcity house

Besides, to build these new cities, new forms of economy and politic are needed. Today, innovative solutions come more and more from citizens like you and me, innovation is becoming independent from big companies and governments. We can talk about bottom-up initiatives, initiatives that come from citizens or group of citizens and integrate the economy and system then. This gives independence to communities; circular economy is at the core. Economy that produces no waste and pollution, recycle and reuse everything, with a preference for local production and consumption; on their way to become the “new normal”. Soon, we can imagine that cities will become self-sufficient. Are we slowly going away from this globalised system?friendly green production in Fabcity

Visiting this Fabcity was so inspiring and motivating as I felt totally comfortable in this atmosphere: engineers was working next to people building houses or people gardening in the same purpose of making a community live sustainably while I could enjoy drinking a soda in the sun at the “local café”.

In this transition, social ties are more important than before which contribute to the happiness of a society as a reflection of solidarity and mutual aid: peer-to-peer and local consumption tighten link between people. Economic crisis and political distrust make us look at each other to find solutions.

Besides, with solar,wind energy, urban gardening, it’s clear that we are tightening our links with  nature…and maybe those changes was what missing to our modern societies to make the world better. Indeed, that’s maybe something that was forgotten during last centuries, growing individualism made us forget the name of our neighbours and industrialisation with mass consumption made us forget where our food was coming from. And that’s why I felt so comfortable visiting this Fabcity, because we can imagine that in the future it will be like that: people working for their community.

Population is growing fast, climate change is more and more visible, so we have to act now! Hopefully, when we see how fast innovation and technology are evolving, we can only be optimistic about the future of our cities and societies! However, there is still a long way to go before this transition impacts the whole world, but it has to start somewhere!

A long term challenge based on short terms action.

Visit https://citiesintransition.eu/ to stay aware about these European cities in transition.

29Oct

Reality or fiction

The media industry is always looking for innovation, and highly invested in 3d but with Virtual Reality (VR) a new spectrum is opening up. Until now VR never appealed to the mainstream, it was just for some weird geeks – but that is finally about to change. It appears that in 2015 virtual reality finally starts taking root in mainstream culture. Today the Dutch VR Days start in Amsterdam. Four days long, the Vondel CS building in Amsterdam is transformed into a Virtual Reality playground. To experience it yourself have a look or buy your own glasses at the HEMA for only 15euros and enter the Virtual World . We can state that VR is going to hit the market – and our living room. Strange Days are here!

Some innovative brands already explored what VR can contribute to their marketing.
Patron Tequila invites consumers to virtually step inside the bottling process with “Art of Patron Virtual Experience”. With the VR experience you have the point of view, of a pollinating bee. Flying across flower fields. You experience all the production elements, harvesting, bottling and aging.
Also Peugeot has launched a film-meets-game VR experience. In this VR experience, you make a test drive through the mountains in the South of France, and as if that is not hard enough there is also a dragon hunting you. It’s up to you to drive – and to catch the dragon.

climber - mountain

For us as a creative media production company it is important to incorporate this current innovation within our productions. We can’t be more exited about the developments we are making towards our first VR documentary series. And as a pilot VR project we use the worlds first, true adventure documentary; 4 peaks in 4 weeks. In this story you become a team member next to adventurer Noel Hanna in his expedition in the Himalaya’s. To join him summit four of the highest peaks in only four weeks time. While sitting comfortably and warm in your lazy chair.

Imagine; looking around and see huge mountains covered in snow dwarfing you. You can hear the wind coming up, climbing small ledges. On your left, there is an enormous gap of more then 2000meter, you can feel the depth. Stay focused, look carefully where you put your crampons. There is nothing in this world that will be the same after you have witnessed the top of the world! And we can’t wait to give you that unique experience. We expect to launch a Kickstarter campaign early next year for this mind-blowing VR series.


If you could choose a VR experience, what would you like to experience?

More about 4 peaks have a look
Curious? Try the Peugeot game here

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