It´s always seems impossible until it´s done – Nelson Mandela
Of course, no matter what you want to achieve, you will be confronted to many obstacles, you will doubt and be afraid to fail. However, don’t be afraid of failure, successful people often describe failure as a condition to succeed. You can learn a lot from failure. Failure is a need to go further. And that’s clearly true; you’ll never know how far you can go unless you try one more time. If people keep failing it is only because they give up at some point… Because at the end, when you try again, you only have two possibilities, fail again or succeed. And if you keep going, you will certainly find the path to success.
Don´t wait this moment of your life when you´ll realize that nothing will never be like before to fulfill your deepest dreams and desires as long as you can. As long as you have the physical capabilities, do not let yourself being stopped by any obstacle.
Success is walking from failure to failure with no loss of enthusiasm – Winston Churchill
We dreamed about a new Mt Everest adventure, and were working on it for the last 1,5 years. But no financial partner was really willing to take the risk, neither a broadcaster. In February we launched a Kickstarter campaign. After this failed we felt like giving up. It wasn’t meant to be. Was it not the right time? Is it not possible? We could only answer this with no and we decided to just GO! Not giving up and make it happen anyway. We had already spent a lot of time and money on this project, so not going there was not an option for us. We just had to find different ways to do it.
I find that the harder I work, the more luck I seem to have – Thomas Jefferson
So here we are, last Sunday our cameraman and sound engineer left for Kathmandu. There they teamed up with Lynne and Noel Hanna and will spend 2 months on Mount Everest together to realize this incredible production. We still don´t know if it will be a success or not, if people will like it or not, but at least we didn´t stay on a failure and kept going. And we believe in it!
With never giving up you have to keep believing and hoping. It goes hand in hand with failure’s acceptance. You are the only one that can put limits, barriers to yourself. If you keep believe after failures it will bring you further…and then, you’ll learn to never give up. You cannot give up on something that counts for you only because you failed at it once. It would avoid you to torment yourself with those “What if…?” that we all know. These “what if?” will prevent you to fully enjoy and appreciate your life. And guess what? I believe that the best way to prevent them is … to never give up!
Many of life’s failures are people who did not realize how close they were to success when they gave up. – Thomas A. Edison
It is funny to think that this production is in a way to giving also others the opportunity to experience an Everest’s expedition, a true experience of perseverance. It makes you suffer, doubt so you can go beyond your limits to achieve what you want to achieve. You’ll see that once you crossed all obstacles: face extreme cold, adapt yourself to the low oxygen level,… standing on the top of the world make you feel more alive than never. You will forget all you have been through to arrive there so you can fully enjoy the moment; the relief, the beauty around you, immensity. You’ll see that all your efforts, sweat, fears can lead to something that really worth it. That is why we hope we’ll be able to share with you all these unique sensations through virtual reality.
Fall seven times, stand up eight – Japanese proverb
Working to fulfill a dream gives energy to your life…
Nothing should stop you to build the life that you want. Make projects that make you feel alive and never giving in on them. Never let a place for regrets and complaints in your life, it’s too short and fragile for that. Nothing is impossible, the best like the worst, keep that in mind.
Recent documentaries and movies dismantled the hidden face of finance and banking sector and showed how they truly are. The wolf of Wall Street, the big short, Inside Job unveiled some complex and scary pieces of info about this “big money industry” on which we have no influence but can have so much impact. Speculation, hedge fund managers, private equity fund managers, real estate fund managers, and future and shorts… The industry is often depicted as a dehumanized world in which the only goal is to make more money.
What do I know about banking? Not so much, I hope the bank keeps my money safe but don’t try to understand what is behind this complex system. However, is it okay to know so little about what are banks doing with our money? As an individual always looking for ways to make this place on earth more pleasant and better, I believe that we SHOULD be aware and interested of what our banks are doing.
What if the bank invests in the nuclear arms industry industries or very polluting industries, as many of them do?A recent Belgium’s study revealed that our money placement, were at the top of our carbon footprint with 100 tons of CO2 per year. That is so much more than our consumption and production footprint so we should care about the banks investments. We can make a choice by choosing a bank that doesn’t do this kind of investment. Big improvements have been made in this direction, particularly by the DIVEST movement; an international movement which only goal is to put away investment from polluting and fossil energy corporations through petitions and campaigns. I believe that these kind of initiatives are necessary to build a better world. Finally, changing our behaviors, sharing our beliefs and international movements of this type have all the same common purpose to influence the settled globalized system runs by big corporations.
Luckily some “ethical banks” are emerging; these banks are working according to the same model as the usual ones but with a different guideline: transparency and trustful policies. Their first objective is not to make profit and enrich the elite but invest and support actions and companies with social and environmental purposes; letting their customers aware of the bank’s activities. Then, choosing a more responsible bank can be a way to show that we don´t agree with the current system and would like to make it change. They are more and more present and popular in Europe.
But still they are part of the financial sector and work on the same model. I would like to explore if we can do without them? So what are our possibilities?
Alternatives to the current banking system exist; new currencies are emerging with communitarian monetary systems. A good example is the district of Brixton in London which has its own “Brixton pound” with its own printed bills and coins. I see these initiatives as a clever way to break the globalized consensus settled in the world today coming with a lot of advantages but some undesirable effects too. It reconciles communities, reduces the production circuit and proves that pull ourselves away from the usual national and international bank system is possible. On top of that, they personalized their money appearance and its 10 pounds bill has the face of David Bowie printed on it; which is much more fun than the Queen! Those solutions are more sustainable as the economy doesn’t only profit to the elite but encourage local economy and small businesses, while limiting environmental impact.
But what to do with your savings? Today, interest rates are so low and economy so fragile that it´s difficult to trust banks for our savings. Savings that we want to make for our children to have an education or to save for a nice holiday. Some people would just take out their money from the bank and hide it under their mattress. But actually, our possibilities are wider today. Crowdfunding platforms and projects like ‘kickstarter’ and ‘kiss kiss bank bank’ for example are a good way to place your money in projects that you believe in. However, you will not be able to send your children to university through crowdfunding invests. So, if you keep looking, there are still other solutions to make profit from your invests… Going in this direction, new crowdfunding platforms like www.oneplanetcrowd.com allows you to invest in some startups and businesses’ projects with the possibility to get good percentage from it in return. Or, invest directly in renewable energy for example seems like a responsible option too to make profit if you’re concerned about the environment and sustainable solutions to fossil fuels and want to slow the bank industry’s power.
So, making businesses, profit, investments, savings without banks is possible; collectivity and sharing have a lot of promises.
Since a few months I have passed my 40’s. I become more and more aware that a lot has changed in those years that I have enjoyed on this planet. More than I could imagine….It brings the question to mind what in the coming 40 years, more will change. What are the game changers and what will be solutions to the big problems that the last decades this so called time of prosperity have brought.
To show you how times have changed and at the same time unravelled the mist of so-called prosperity I take you to my childhood. In my street where I grew up, in Amsterdam in the nineties there was a bakery, a milkman with fresh cheese. A tobacco shop, a grocery store with great fruit and vegetables, and a store that we called ‘’Jantje van alles’’. All these shops had everything that a normal household needed. And these products were packaged for you in paper bags.
With the coming of the supermarkets, these shops disappeared and the immersive introduction of plastic became a reality. And without exaggerating plastic waste became one of the most critical environmental issues in the world. The “Great Pacific Garbage Patch” is described as a 7th continent and is a product of our way of living. It is made out of plastic and has direct impact on our ecosystem, livelihood and food chain.
Plastic is still an easy and cheap material to produce for industries and with the coming of 3D printers’, plastic has a bright new future. Knowing that only 10% of plastic is recycled, it’s time to raise the alarm and change our way of production and consumption.
A few years ago I was not so much aware of the impact of these changes. The realisation of fact that all you buy is packaged in plastic. Makes you aware of your role as consumer. With the effect that I can’t do any shopping without having guilty feelings.
Luckily more and more people has the same guilty feelings and are trying to have a more responsible behaviour and reduce considerably their wastes. This is just about new habits to adopt and more reflection when you are doing your groceries or throwing your garbage away.
It started with bringing your own bag to the store, and re-used the ones you had. Separate the plastic waste, from the rest of the garbage. But that is not enough. A new mentality is needed, to avoid plastic packaging. By using paper bags and bringing your own sacks again. And even then you can’t avoid paradoxical situations: “should I choose the organic cucumber in plastic packaging” or “the non-organic one without packaging”. When you want to have a responsible behaviour, this kind of decisions matters: you have to choose between supporting this “plastic mania” or eating these pesticides poisoning our lands.
Some still see a positive side to plastics as an opportunity for sustainable development. It is actually a cheap material that we can reuse and reuse again through recycling. Some entrepreneur and communities are inspired to change from a linear to a circular relationship with plastic. This is always motivating to see people thinking out of the box and looking for alternatives solutions for the good of our planet.
An inspiring story is that of Wilco and Edwin from Clean 2 Antarctica, they are convinced we can have a zero waste community. And to prove that they will go on expedition to the South Pole in a vehicle entirely built from recycled plastics and powered by solar energy. This is a way to demonstrate that “Zero Waste” and “Zero emissions” are possible… Imagine the relief of clean air and clean oceans! It is not only their opinion but also that of the younger generation. That is why children in this project to collect plastic waste and shape them through 3D printing in a message to the world. This project is a message of hope showing the promises of plastic recycling and clean technology to live in a cleaner planet. It is just one of many great projects only here in the Netherlands. Possibilities are infinite with recycling and reusing. Each time that you are closing your garbage you can make sure that nothing belong to the recycle bin and ask yourself in which way you could reuse these wastes. You will awake your creative spirit and reduce your environmental impact. Give to your wastes a happy ending, a second life, much more brighter than ending in one bird’s stomach.
And although older generations and mine will have to a make a major change in their behaviour, the hopeful finding is that when I can’t separate my garbage I feel awkward. As doing something really wrong. That is in my point of view the confirmation that humans a custom animals. And with a little effort we can change the beautiful world around us.
More info on great plastic projects in the Netherlands:
WASTED Laboratory: a neighborhood Laboratory for Plastic Waste Upcycling in Amsterdam Noord
PLASTIC: Promises of a Home-made Future; explores the relation between plastic and the 3D printing market
Precious Plastic: built machines able to build new objects thanks to recycled plastic
Now and then, there comes a time when the walls begin to close in. All the beautiful surroundings feel more like a barricade. Even with the most positive mood, it feels like a splash of cold water in your face again. When this trapped feeling somehow snuck in, its time to change perspective and hit that reset button.
When I pushed that button, I was ready to get inspired again. I tried to look around with a positive eye. For example; I saw my shoes next to the front door. Normally I would walk right passed them. But now, they were standing there, inviting me out. I looked at them as a motivation to move. I always like taking slow walks, the kind that make you notice things; like that clouds are never the same. So I went out and get that heart rate up and breath deeper than I can remember. I experience pure harmony with the fresh air on my skin. I could feel my spirit automatically loading with positively. After that simple walk outside, I have returned to myself, ready to take on another week. This change in the way I look at things will lead to more positivism in the daily life. Just find your place where the air is easy to breath.
Most people start new year as an opportunity to make a promise to themselves. But new years resolutions will be swallowed by the dark and depressing days of January. Well, we have already survived Blue Monday – we can fight some more. Focus on finding positivism and change perspective. The sun will break trough the clouds again. Even when it feels like you standing at the bottom of a valley and the only way is up the mountain. One foot after another, the climb is worth it. Just think of the incredible view on the top.
What do you need to think more positively?
Two weeks ago I went with my friends from the Dutch Climbing Association for a bivouac weekend in the Ardennes in Belgium. Houfallize was the place to be and so we decided to meet up in a local pub from where we walked together to our first resting place in the forest. Weather was mild but wet, just like last year. It must have been an eight degrees Celsius and nights around freezing temperatures.
We had to walk for an hour or so before we could all chose our own space to spend the night. As I had only a bivy sac with me I was searching for the tree with the biggest crown to give me shelter during the night and protect me against rain. This meant I had to sleep a bit upwards as the ground wasn’t flat at all.
Every hour I woke up and turned a bit to find the best spot and felt asleep again. In the morning you always have the ritual of starting the stove to boil water for breakfast and whilst it is doing so you will pack your stuff so after breakfast you can start your day. As we had to do a 35km trip on Saturday with a 15kg backpack this means with an average of 3km per hour that you have to move for at least 12hours without breaks. That is a pretty long day. Most of it is off road and in this season the rivers mostly are over the banks and paths so you have to find your way on a map with coordinates and a compass.
During the day you are full of excitement as there are so many obstacles to overcome and so many times you think; why I am doing this? You know that the night will be cold and wet with less sleep than is good for you after such a long day walk!
When I arrived back home Sunday evening everything was crossing my mind again and a few things came up. There is a mental and a physical element in bringing yourself out of your comfort zone. From the applicants there is always a percentage canceling their trip for many good reasons. Mostly it is not the real reason why people giving up on themselves. It is hard, it is not comfortable and warm at most of the time but just by setting that one step before the next is the start of a new adventure. Any adventure big or small, in cities or in nature.
The physical element is mostly direct linked to the mental state. When we are young we learn to cycle and then when it rains and is cold we still need to cycle because our parents say so. When you are getting older and deciding for yourself suddenly life becomes easier as you are making the calls. Many of us, trying to walk the easy less steep route through life. The route that is not giving you that extra when you succeed but lets you be average. Most of us don’t see the parental strength anymore that we sometimes just need, to do and believe in the outcome and feeling a little of pain. We lost our inner strengths and trust that we can survive on our own with that extra glory moments that come along with it. No matter what choice you make in life, what walk you walk as long as you do it hand in hand with nature you will be surprised about the outcome!
Just before the start of the COP21, 600 anti-advertisement posters have been placed in public outdoor spaces through the streets of Paris. Over 80 artists, from 19 different countries were involved. Joe Elan from Brandalism: “By sponsoring the climate talks, major polluters such as Air France an GD-Suez-Engine can promote themselves as part of the solution – when actually they are part of the problem.” It all started in 2008 when two friends started to reclaim billboards in London. They were tired of the visual pollution that stems from large public advertisements.
The Brandalism artwork illustrates the connection among advertising, marketing, consumerism, fossil-fuel dependency and climate change.
Where the Tides Ebb and Flow
Land art project “Where the Tides Ebb and Flow” is all about raising awareness for global sea level rise. The artwork is located at Montsouris Park in Paris. The artist Edro Mazorati placed 30 sculptures of blue men in water that appear slowly rise up and then sink down again. The artwork was first introduced in 2008 at an Art Festival in the Netherlands. Since 2008 it has been moved to raise awareness all over the world.
A sea of footwear, from high heels and flip flops to sportive sneakers and outdoor boots standing at the Place de la Republic in Paris. With the state of emergency making it impossible to demonstrate, the protesters used the empty shoes as a personification. More than 20.000 shoes were placed. This made a strong impact on the worldwide audience (picked up by many broadcasters), maybe even more than if there had been protesters.
Artist brings icebergs to Paris
Olafur Eliasson brought 12 large blocks, from the Nuuk fjord in Greenland to the middle of Paris. By displacing the ice, the obvious result is that it melts. The huge blocks are a visual reminder of the change climate happening now, at this instant… and that we are creating irregularities on earth. The artist said: “The ice we are going to put in Paris is a tenth of what melts in a second in the Greenland summer.
1 Heart 1 Tree
This artwork is transforming the Eiffel tower into virtual forests with light. People all over the world, will have the opportunity to give life to a virtual tree. After downloading the smart phone app, you can participate in this collective project. You place a finger on the sensor to record the rhythm of your heartbeat; which grows a unique tree on the Eiffel tower. For each virtual tree, a real tree will be planted in one of the 7 reforestation programs over the world.
These are just a few of the inspiring and creative art projects, presented in Paris.
Want to see more art projects, join them or make one here
Art activism is just one of the many ways to let people look at the cause with new eyes. But it’s also important to taking up real space and real time, attaching the cause to real faces and real voices who care enough about the cause to go out there in a public protest.
Art may often used as a medium to express extreme impulse into simplistic flares, but I believe it intended to have a small part in a beneficial purpose. Considering, those ghostly shoes and billboards are not an individual wave. They have a collective spirit and that unity; the small suggestion, hidden within each, that is what can work towards collective goals. Protests are not persuasive themselves but they invite persuasion, they invite change.
If we continue like this, by the end of the century a global warming of 2 to 4 degrees Celsius will be inevitable. This comes with huge effects for our livelihoods. Imagine the effects only for the Netherlands, which lays for a large part 5 or more metres below sea level. We are the first generation who can experience the climate change, and we are the generation who can do something about it before it’s too late.
From an economy on fossil fuels we need a transition to an economy that runs on 100% sustainable energy. Thankfully, many people are aware and working towards a more sustainable future. We have to experiment and create new solutions. The Netherlands is about to become the first circular hotspot, with many experiments to close the loop and have as minimal impact as possible. The Dutch have proven ability to overcome challenges in the areas of water and agriculture. Last week Vitens won the Circular Icon Price 2015, as a great example for innovation and collaboration. The prize is yearly awarded to innovating projects that demonstrated how Circular Netherlands can look like. The Vitens Project shows how waste streams coming from the water purification, can be used as valuable raw materials. The use of these residues helps the sustainability of the water sector and the agricultural sector with great benefits for the quality of water, farmer and also for the water company.
Already ten years ago DUTCH PICTURE INDUSTRY felt the need to show what is already practiced as sustainable solutions. In our TV series Going South cycling the Americas we inspired our audience with eye opening ideas and simple yet remarkable initiatives taken by businesses, non-governmental organizations and individuals in our society. Going South, meets several categories of sustainability, from condom trees and ceramic water purification to green parenting and a rent-a-bike-plan in Mexico city. It’s all in the series. Take a look at the projects at the website
Within our productions we give the solutions to climate change a face. Who are the hard working people? What do they do, where do they believe in? We keep spreading awareness and keep the motivated people close to our productions. We believe global warming can be stopped by all of us, together. Now let’s go and safe the world!
Today is Green Screen Day on IDFA. Thomas Rau, architect and innovation specialist will give a free lecture. See the full program here.
November 29th is the World Climate March. This year it’s going to be huge! We encourage everyone around the world to join and raise his or her voices!
Do you have any tips to make this world more circular? Please share your thoughts in the comments!
When the bodies were found, they discovered Scott’s diary. In the diary he described harrowing experiences during the last weeks. He described the fight against the extreme weather conditions and the lack of food and fuel. He knew they would die. The last words written were: “For God’s sake look after our people.” This was an SOS message to the world to take the right turn before it’s too late.
The importance of expeditions tend to be forgotten but there are still important polar expeditions undertaken, even in our current time. In May 2015 two experienced Dutch polar explorers went on expedition in the Arctic, Phillip de Roo en Marc Cornelissen. Their aim: to do research on the ice conditions. Exploring the effects of climate change on our Arctic.
The first days, the harsh Arctic conditions made it hard to do what they came for, but after some days the weather cleared up and everything went smooth. Then fate struck unexpectedly, Marc sank through the thin ice and Philip tried to help him and got into the freezing water himself. Leaving their third companion, Kimnik, the sledge dog alone on the ice. Remains were the footsteps and the sledges with all the measurements and results of the research.
We consider Marc and Philip as heroes, because the pushed the boundaries of what was possible because they cared so much about the Arctic, and about the earth. With their research they took their responsibility to help to protect what is so precious to us.
We commemorate them as lifesavers, driven to create a better the world. They are a personal inspiration to us by their power and courage, with a common grateful goal. We have to build further on the things they have accomplished and left behind. All together, everywhere and every time.
When you are fighting for something, you care so much about. You mostly want direct results. But making progress never comes easy. From the moment it becomes a personal goal. Let’s say it becomes your ‘why’ in life, it becomes very powerful. Follow your dreams, day by day to make this a better world and do it with a smile on your face.
If you want to go fast, go alone! If you want to go far, let’s go together.
The media industry is always looking for innovation, and highly invested in 3d but with Virtual Reality (VR) a new spectrum is opening up. Until now VR never appealed to the mainstream, it was just for some weird geeks – but that is finally about to change. It appears that in 2015 virtual reality finally starts taking root in mainstream culture. Today the Dutch VR Days start in Amsterdam. Four days long, the Vondel CS building in Amsterdam is transformed into a Virtual Reality playground. To experience it yourself have a look or buy your own glasses at the HEMA for only 15euros and enter the Virtual World . We can state that VR is going to hit the market – and our living room. Strange Days are here!
Some innovative brands already explored what VR can contribute to their marketing.
Patron Tequila invites consumers to virtually step inside the bottling process with “Art of Patron Virtual Experience”. With the VR experience you have the point of view, of a pollinating bee. Flying across flower fields. You experience all the production elements, harvesting, bottling and aging.
Also Peugeot has launched a film-meets-game VR experience. In this VR experience, you make a test drive through the mountains in the South of France, and as if that is not hard enough there is also a dragon hunting you. It’s up to you to drive – and to catch the dragon.
For us as a creative media production company it is important to incorporate this current innovation within our productions. We can’t be more exited about the developments we are making towards our first VR documentary series. And as a pilot VR project we use the worlds first, true adventure documentary; 4 peaks in 4 weeks. In this story you become a team member next to adventurer Noel Hanna in his expedition in the Himalaya’s. To join him summit four of the highest peaks in only four weeks time. While sitting comfortably and warm in your lazy chair.
Imagine; looking around and see huge mountains covered in snow dwarfing you. You can hear the wind coming up, climbing small ledges. On your left, there is an enormous gap of more then 2000meter, you can feel the depth. Stay focused, look carefully where you put your crampons. There is nothing in this world that will be the same after you have witnessed the top of the world! And we can’t wait to give you that unique experience. We expect to launch a Kickstarter campaign early next year for this mind-blowing VR series.
If you could choose a VR experience, what would you like to experience?
Marketing professionals are adopting this philosophy. Take an example from Johnnie Walker, the whiskey brand. Their campaign “Keep Walking” ran for over 16 years, and was born out of the universal idea of personal ‘progress’. The new tag line, “Joy Will Take You Further. Keep walking.” moves the creative concept more in the direction of experiencing joy and happiness. They show this in an amazing short film. Guy Escolme, global brand director: “The new campaign, is meant to convey the idea that if you start from a place of happiness, optimism and joy, it is a big accelerator of people’s progress and success in their lives.” It’s all about bringing joy in to the world.
In Beyond Marketing, there was an inspiring story of RICOH and the relationship with the human instead of the wallet. Ricoh works with the philosophy: “the spirit of three loves”. They explain the meaning of that interesting philosophy: Love for your neighbor, respect the other like yourself, love your country, which means that they handle our Earth carefully and love the work, which let you express who you are and what difference you want to create. So instead of focusing on their high level of technology and innovation, their brand story is about people. People making the difference.
We find it inspiring to see how companies adopt positive branding methods and brand stories, to communicate their product. Marketing is affecting the way we live and see the world, we are happy to see that it is sometimes more than just about selling more products. Happy customers are happy people and vice versa. So if you want to connect to your audience, your customer: communicate by making an honest connection. And that starts with being happy. We started to think ourselves happy, and begun to spread this concept in our creative work.
We made an INSPIRE film about Happiness:
Take a look on our YouTube Channel for more INSPIRE films.