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23Jun

Heroes of Antarctica

Heroic Age of Antarctica Exploration (late 19th-early 20th) is marked by famous expedition and leaders; characterized by great triumphs and tragedies stand out as exciting example of heroic endurance against incredible hardship. During this period, 17 major European and American expeditions took place following on from European conquests of this time. Antarctica represented a way to prove nations’ power by land and scientific exploration.

Explorers of this era were more than scientists and sailors, but also remembered as poets, photographs, artists and most of all dreamers. Each expedition was a feat of endurance and limits testing, these explorers made it before big advances in transport and communication technologies that had revolutionized the work of exploration. Making them more that simple scientists or sailors but real heroes of their nations.Shackleton8_Hurley.jpg.CROP.original-original

These explorers were seen as true adventurers; leaving their homeland on a ship for years to accomplish one mission. Facing isolation, wait, extreme cold in Antarctica without forgetting that it was more than 100 years ago and means were not the same. Then, these sailors had to explore their imagination and creativity in writings and photography making them even more inspiring figures.

And for everyone thinking that time of exploration is over, is mistaking. In January 2018, Wilco van Rooijen and Edwin ter Velde hope to reach the South Pole. The Clean2Antarctica’s expedition; Taking the challenge to realize the cleanest expedition ever; they will cross Antarctica on board of a self-designed and partly made out of waste plastic vehicle powered by solar energy!

The way in which it will be done matter, once again, as much as what will be done and why.

Are they the heroes of the 21st Century for Antarctica exploration’s history? This time, this is not for their nation that they will live this adventure but for the world and for next generations! They will carry with them a message for the planet: prove that clean energy and zero waste are possible. Like explorers of the previous century, they will make an expedition with technologies that are not totally established yet: they will have to show endurance and mental strength to realize this journey. Mixing up technique´s exploit and willingness to inspire the world.Antarctica’s exploration

If they make it, it would be a proof that fossil energy era is over and that wastes are much more valuable that we think. No need to pollute air, lands, ocean anymore: progress is still possible thanks to sustainable solutions!

What if recycled and clean powered vehicle can become the vehicles of tomorrow whether it is for expeditions or more common use?

On top of that, Antarctica represents the perfect place to send such a message of hope to the world today. This continent bigger than Europe is also the land with no nation and no population.  With 90% of the world’s ice and 70% of world’s freshwater its conservation is primordial for the planet. That’s why it is now protected by international treaty. Impacts of climate change on the continent (due to global use of fossil energies among others) are a disaster for its wildlife and for the world; its melt would be enough to raise world-sea level by more than 60 meters!

Tracing the history of Antarctica’s exploration illustrates how impressive it is to see how the world evolved within only a century! Technology incredibly evolved and geopolitics’ stakes are totally different now. Climate change is threatening this continent that was barely known 100 years ago. Hopefully, explorers of the modern time are here to go beyond the limits of the last century.

09Jun

“Buy a phone, change the world”

I also realized how much waste is produced with all these mobile phones. As they are one of the world’s most widely used devices, their disposal contributes to tons of e-waste each year. The consequences on the environment and populations are devastating. Most of the time, our e-waste ends up in developing countries. All the minerals present in the phone spoil soils, water, air… with consequences on populations’ environment and health. As a result more minerals ,need be extracted to build new products; which means more mines and more environmental damage and exploitation of workers… an infinite circle.Schermafdruk 2016-06-09 15.47.24

In my research for a new phone…again… I discovered the Fairphone. This innovative young brand created by a Dutch company, in Amsterdam; is the first creator of an ethical phone. Fairphone already sold more than 100,000 smartphones in Europe, with that they started a new hope that their innovations can be a start for fair electronic shopping.

But what is an ethical phone like? It’s nothing more than an ordinary smartphone working on an Android system; you can call, send text, emails, take photograph, download apps… However, what differentiates this phone from others is its social responsibility, transparency, durability, recycling values at the core of the company’s work.

To reduce the impact of waste to a maximum, Fairphone has a circular view on the production of the phone. That means in the stage of design, it think of how to reuse and recycle parts of other mobile phones. As all minerals can be extracted and reused, this way they use the older phones as materials for the new ones.

In addition they raise awareness and participate in programs to reduce e-waste. And of course they are working towards the goal of using recycled materials for their future products.Schermafdruk 2016-06-09 14.21.15

Environmental and social costs of smartphones production are huge; from mining to manufacturing, transportation and wastes; all this process includes pollution and social issues (workers safety, rights…). Fairphone is pushing the limits by proving that it can be done differently and more responsibly; I hope it can give the example for others brands. Thanks to Fairphone’s transparency you know what every cents you spend are for… For example, for each Fairphone produced; 5$ are invested in a Worker Welfare Fund to enhance safety and good development of workers. You know also that they try to extract minerals (gold, tantalum, tungsten…) in conflict-free areas and are involved with NGO to tackle these problems. Indeed, most of minerals present in your phone are from Congo, an area touched by armed conflicts…Armed groups revenue are basically from minerals.Schermafdruk 2016-06-09 15.49.34
On top of that, the Fairphone is modular; changing a part of your phone is like playing with lego. If a part of your phone is broken you can easily order a new piece and replace it. Fairphone plans also to upgrade its elements, for example, if one day they commercialize a better camera or battery you just have to order this part and don’t have to buy a new phone for better performances. It is created with the intention of durability and not only selling you a product. This is an innovative idea.

Good news is that other brands are already following Fairphone´s example. Google is developing its modular phone: Ara, built to last. As Legos, you can build your own personal phone. This phone is still in development but it can be promising if these kinds of innovations became the new normal in electronic market.Schermafdruk 2016-06-09 16.02.01

But then, what justify the price of a smart phones? Nice design? Cool brand? A big screen?.. There is no other company that is paying for the environmental damage that they cause. The last version of the Fairphone can compete easily with smartphone of this price range in term of performances. So the only justification that I see is that those other brands are just looking for more profit by so-called innovations in performances, design but nothing concerning the production process. Can we accept that?

Fairphone’s goal is not only to commercialize a new phone.“Start a movement” and “Join the community” are its motto. So what movement are we talking about? Which community?

A part of the population is aware of all these sustainable issues and cannot just accept it. This community believes of our power as simple consumer. The way we consume can also be a way to express ourselves by supporting positive initiatives and boycotting others. And obviously, it has power, if more and more people behave in this way, brands won’t have other choice to change their behaviors and strategies.

Being part of this “community” for me is a way to show I disapprove the behavior of ordinary brands… I want to be part of the people who don’t follow new trends because it’s cool but care about the way they are made and is willing to make things change…

Even though it is not the cheapest, I decided to join the movement and buy one. I believe in the positive changes that responsible purchase can have. Supporting this initiative meant 3 months with no phone. As a start-up who chose to not commercialize its phones in a normal circuit. They produce their phone according to orders and only through internet. Victim of it success, there was a 3 month-delay when I ordered it… But thanks to Fairphone, during these 3 months I realized how much we were connected to our phones but also how easy and liberating it was to live without being connected all the time…

Finally, when you decide to buy your Fairphone don’t forget to recycle your last phone, you can even earn money from it!

07Jan

Welcome 2016

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If I look back and reflect on 2015, it has been a year filled with peaceful mountain peaks and beautiful views. Collecting memories and feelings of the sun on my face and the wind in my back. Wonderful days of quiet sunrises and unique sunsets… But this year has also seen unreliable storms, and experiences that left a feeling of uncertainty and disbelief. Happenings, that left me without a view and no sunshine in sight. On those days, I have to find my inner power and keep believing in the bigger positive picture.

One specific individual reminds me of that inner power, Public Protector; Thulisile Madonsela. When she walks into a room and begins speaking, people sit up and listen. Her mission is to establish a trust in South Africa’s young and fragile democracy. She is a big inspirational example and we believe she can inspire many people. Last two years we have made big steps in getting access to her and capturing her amazing story. Also, this year we will keep going, keep believing in realizing a captivating story, in telling her unique part of history in a fight against corruption and perseverance. A fight not for someone’s own well being, but that of the society.

amazone green

2015 also had experiences that made me happy and hopeful for a better future, like the climate talks in Paris. For years people have demonstrated to make our voice heard, our concerns, of how we manage this planet. In Paris we didn’t win the war, but you can say we won a battle. There seems a momentum and governments seem to take serious steps to move away from oil, gas and coal. Meanwhile, energy from clean, renewable sources will grow. We know the agreement isn’t perfect – and it’s not, but over the past year, we saw a truly unprecedented show of support for a strong agreement. Friends like you who cared so much about the future to take action during the climate march. So take a moment to reflect on what you helped accomplish. It’s not every day you can say you were a part of history in the making. Be proud of that. Be very, very proud.

A mayor step is the fact that an organization, like Urgenda, and some international affiliates have won a court case against the Dutch government. And now the government need to take serious action to avoid the impact of climate change. Again an example we could not think a few years ago.
At the same time entrepreneurs and many designers in the Netherlands are taking up the challenge and renew our economy into a circular one. The ambition is to become a worldwide circular hotspot. Currently, there is happening so much in the development that makes us very proud. With the Netherlands as circular hotspot, we are going to inspire and motivate the world.

birds or ghosts

The amazing thing about reflecting is there are no rules. A new year is the symbolic starting point for new possibilities and the way to achieve these; is by doing, by making a change every day. Making a positive change NOW, sets the tone for the beautiful adventures in the year ahead. Erase all negativity and bring happiness and lessons we’ve picked up along the way. The good and the bad and learn from our experience. After we have learned we are able to grow, to give love, to acknowledge and to be thankful.

We are going to set sail on creative and unique adventures, and share this in as much as possible ways with you!

Wishing you all an enlightening, happy and healthy new year!

10Dec

Art and Activism

we are nature

Brandalism Project
Just before the start of the COP21, 600 anti-advertisement posters have been placed in public outdoor spaces through the streets of Paris. Over 80 artists, from 19 different countries were involved. Joe Elan from Brandalism: “By sponsoring the climate talks, major polluters such as Air France an GD-Suez-Engine can promote themselves as part of the solution – when actually they are part of the problem.” It all started in 2008 when two friends started to reclaim billboards in London. They were tired of the visual pollution that stems from large public advertisements.
The Brandalism artwork illustrates the connection among advertising, marketing, consumerism, fossil-fuel dependency and climate change.

4samen


Where the Tides Ebb and Flow

Land art project “Where the Tides Ebb and Flow” is all about raising awareness for global sea level rise. The artwork is located at Montsouris Park in Paris. The artist Edro Mazorati placed 30 sculptures of blue men in water that appear slowly rise up and then sink down again. The artwork was first introduced in 2008 at an Art Festival in the Netherlands. Since 2008 it has been moved to raise awareness all over the world.

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Empty shoes
A sea of footwear, from high heels and flip flops to sportive sneakers and outdoor boots standing at the Place de la Republic in Paris. With the state of emergency making it impossible to demonstrate, the protesters used the empty shoes as a personification. More than 20.000 shoes were placed. This made a strong impact on the worldwide audience (picked up by many broadcasters), maybe even more than if there had been protesters.

parisshoes.jpg__800x600_q85_crop_subsampling-2_upscale Our feet are what roots us to the planet earth, so the shoe is an beautiful metonym for sustainable consciousness

Artist brings icebergs to Paris
Olafur Eliasson brought 12 large blocks, from the Nuuk fjord in Greenland to the middle of Paris. By displacing the ice, the obvious result is that it melts. The huge blocks are a visual reminder of the change climate happening now, at this instant… and that we are creating irregularities on earth. The artist said: “The ice we are going to put in Paris is a tenth of what melts in a second in the Greenland summer.

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1 Heart 1 Tree
This artwork is transforming the Eiffel tower into virtual forests with light. People all over the world, will have the opportunity to give life to a virtual tree. After downloading the smart phone app, you can participate in this collective project. You place a finger on the sensor to record the rhythm of your heartbeat; which grows a unique tree on the Eiffel tower. For each virtual tree, a real tree will be planted in one of the 7 reforestation programs over the world.

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These are just a few of the inspiring and creative art projects, presented in Paris.
Want to see more art projects, join them or make one here

Art activism is just one of the many ways to let people look at the cause with new eyes. But it’s also important to taking up real space and real time, attaching the cause to real faces and real voices who care enough about the cause to go out there in a public protest.

Art may often used as a medium to express extreme impulse into simplistic flares, but I believe it intended to have a small part in a beneficial purpose. Considering, those ghostly shoes and billboards are not an individual wave. They have a collective spirit and that unity; the small suggestion, hidden within each, that is what can work towards collective goals. Protests are not persuasive themselves but they invite persuasion, they invite change.

26Nov

Together, we create a circular future

If we continue like this, by the end of the century a global warming of 2 to 4 degrees Celsius will be inevitable. This comes with huge effects for our livelihoods. Imagine the effects only for the Netherlands, which lays for a large part 5 or more metres below sea level. We are the first generation who can experience the climate change, and we are the generation who can do something about it before it’s too late.

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From an economy on fossil fuels we need a transition to an economy that runs on 100% sustainable energy. Thankfully, many people are aware and working towards a more sustainable future. We have to experiment and create new solutions. The Netherlands is about to become the first circular hotspot, with many experiments to close the loop and have as minimal impact as possible. The Dutch have proven ability to overcome challenges in the areas of water and agriculture. Last week Vitens won the Circular Icon Price 2015, as a great example for innovation and collaboration. The prize is yearly awarded to innovating projects that demonstrated how Circular Netherlands can look like. The Vitens Project shows how waste streams coming from the water purification, can be used as valuable raw materials. The use of these residues helps the sustainability of the water sector and the agricultural sector with great benefits for the quality of water, farmer and also for the water company.

Already ten years ago DUTCH PICTURE INDUSTRY felt the need to show what is already practiced as sustainable solutions. In our TV series Going South cycling the Americas we inspired our audience with eye opening ideas and simple yet remarkable initiatives taken by businesses, non-governmental organizations and individuals in our society. Going South, meets several categories of sustainability, from condom trees and ceramic water purification to green parenting and a rent-a-bike-plan in Mexico city. It’s all in the series. Take a look at the projects at the website

Within our productions we give the solutions to climate change a face. Who are the hard working people? What do they do, where do they believe in? We keep spreading awareness and keep the motivated people close to our productions. We believe global warming can be stopped by all of us, together. Now let’s go and safe the world!

Today is Green Screen Day on IDFA. Thomas Rau, architect and innovation specialist will give a free lecture. See the full program here.

November 29th is the World Climate March. This year it’s going to be huge! We encourage everyone around the world to join and raise his or her voices!

Do you have any tips to make this world more circular? Please share your thoughts in the comments!

09Oct

Sustainability Day

We strongly believe that this gorgeous planet we live on, should be cherished and fiercely protected by each and every one of us. Of course one single day isn’t enough, to have an impact. But we believe, that even that one day is worth something. At least we are moving in the right direction.

During our productions we use our ‘green policy’ to implement our sustainable vision. This policy sets a few simple, sustainable rules: from separating waste, organic catering, recycling and the use of public transport to using an eco-font in all documents. These rules become habits and the habits become routine, now we have habits that routinely helping the planet we live on.

Our short film ‘Balance’ is our proof that quality and green productions can go hand in hand. ‘Balance’ won the second prize in the Green filmmaking Competition in 2012 and was officially selected as the Dutch submission for the Oscars.

Read more about our ‘green policy’.

What do you have planned for the Day of Sustainability?

27Aug

Duurzame media producties

Duurzaamheid zit in de genen van ons bedrijf. Dit is terug te vinden in de thematiek van onze producties maar ook in de wijze van produceren. Wij hanteren een ‘green policy’. Door duidelijk keuzes te maken worden aanzienlijke milieu winsten gehaald en kosten bespaard. Hier profiteren ook onze klanten van. Met onze green film making werkwijze sluiten wij naadloos aan bij de groene doelstellingen van uw bedrijf.

Onze focus op duurzaamheid en maatschappelijke betrokkenheid hebben geresulteerd het winnen van de Duurzame Ondernemersprijs Amsterdam 2009. We wonnen tevens de tweede prijs in de Green Film Making Competition 2012, opgezet door het Ministerie van Economische Zaken, Landbouw en Innovatie om de filmsector een duurzame impuls geven. Door de jury werden we geprezen voor kwaliteit, innovatie en ambitie. Deze korte film ‘Balance’ werd officieel geselecteerd als de Nederlandse inzending voor de Oscars 2013, een bewijs dat kwaliteit en groen produceren hand in hand kunnen gaan.

Wij brengen onze groene ambities als volgt in praktijk:

Afval vermindering

Zoveel mogelijk digitale communicatie en archivering
Indien printen noodzakelijk: dubbelzijdig meerder pagina’s op 1 vel
eco-font voor minimaal inktverbruik en
gebruik van gerecycled FSC-gecertificeerd chloorvrij papier
Recycling

hergebruik en gescheiden inzameling van glas, batterijen, papier, plastic etc.
Aankopen

Liever lenen of huren, dan kopen
Duurzaamheid als criterium voor keuze leveranciers
Minimaal kilometerverlies door gedegen planning en lokale leveranciers
Biologisch- seizoensgebonden en lokale catering
Transport

Gebruik van fiets of OV voor woon-werk verkeer
Onze hybride elektrische auto zorgt voor 0 uitstoot
zoveel mogelijk carpoolen naar productie locatie
Co2 uitstoot compensatie voor reizen per vliegtuig d.m.v. investering in beschermde bosgrond (inmiddels 5ha zelf aangekocht)
waar mogelijk gebruiken wij een fietskoerier
Energieverbruik

Gebruik van groene stroom en spaarlampen
Zo veel mogelijk gebruik van natuurlijk daglicht en reflectieschermen voor minimaal stroomverbruik
Innovatieve oplossingen zoals een mobiel zonnepaneel voor stroomopwekking op afgelegen gebieden
Gebruik van de ‘greenfilmmaking calculator’ voor meten duurzaamheid bij productie
Sociale impact

Wij zijn gevestigd in Nieuw-West, Amsterdam vanwaar wij dikwijls betrokken zijn bij evenementen in de buurt om buurtbewoners te inspireren met onze passie voor ons werk en de natuur. deepeei film productions is een erkend leerbedrijf GOC. Ons bedrijf biedt jongeren en mensen met een afstand tot de arbeidsmarkt een kans zich binnen ons bedrijf te ontwikkelen.

Een groene partner hebben wij gevonden in Respect the Mountains en wij ondersteunen het werk van Natuurmonumenten en The Good Family d.m.v. visuele communicatie.

12Mar

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