Customer engagement is key in marketing
As a producer of fascinating films and VR experiences, I like to share a few tips and tricks on the evolution of video marketing. As isn’t likely to slow down in 2019. We can expect to see more captivating content than ever with the current rate of creativity and technological innovation. Marketers are putting more time and effort into their video content from live streaming to virtual reality.
See first our latest production, for Mr Miles.
Consumers can experience both the real world and fantastic otherworldly experiences that brands are creating like never before. The way users consume content and the way businesses produce them is likely to change considerably in the coming year. Here’s what we can expect to see in 2019.
1. Creating a video strategy will be a priority for brands
Most marketers agree that video content gets the best ROI. However, creating content blindly without an effective strategy may not deliver the expected returns. As popular as video marketing has become, many content creators don’t have a proper plan in place. But creating random videos without thinking about your strategy is futile.
However, during the remainder of 2018 we can expect this to change. Many businesses have discovered that video content gets the best results and returns only when it is backed by a well-planned strategy.
2. Live video streaming
Live streaming is becoming more accessible to every type of marketer with tools like Facebook Live, Wirecast and OBS Studio. For beginners, there are streaming apps like Zoom and BeLive. Live videos are an excellent platform to showcase events, behind-the-scenes, Q&A’s and interviews.
Expressing a more human side of a brand is a great way to connect with customers. Live videos are expected to get more interactive and intense in 2018. They will become immersive video experiences, where viewers can control the content and express their views by clicking on icons.
3. Video quality is taking precedence over quantity
As the video landscape becomes more competitive, the quality of videos that marketers put out will need to become more of a priority. People have short attention spans and are likely to click out of the video if it doesn’t capture their interest. Nobody wants to watch low-quality videos, and they will be unable to get the results that businesses are looking for.
As competition becomes stiffer, marketers will need to invest more time and effort into creating quality content. High quality, engaging videos, stand out from the rest, get better engagement and better results than other types of digital content.
4. Personalized video is used by sales and PR professionals
Customized videos are being used in the sales and PR fields as a way to build connections with potential prospects. Videos also stand out in people’s inboxes. The concept of video marketing is really simple. Customer service reps or sales people can record short videos with details of a products or service that they are offering and urge customers to take action. They can also introduce themselves as the point of contact for any follow-up questions the prospers may have. These “video voicemails” are becoming an effective way to build deeper personal connections with a business or brand and stand out among the clutter.
5. 360-degree videos are gaining popularity
More and more businesses started using 360 videos in 2017, and the numbers are likely to increase in 2018. These videos are considered to be another form of immersive content since, with 360-degree video, the viewer can decide on their perspective when viewing. These can be viewed simply on the screen of a computer or smartphone or with a VR headset for a more immersive experience. 360 video technology is likely to alter the way customers experience online shopping. Marketers are finding new and creative ways to harness this potential for their brands.
6. Higher proportions of ad budgets is allotted to video
It is estimated that the amounts spent on online ads will soon surpass TV ad spending. And most marketers have plans to increase their budgets for video ads in the coming year. Initially, video ads were dismissed as just a trend, but now most businesses have realized that they need to budget their money towards forms of media where people are actually spending their time. Many viewers are tuning in online to watch their favorite shows and big events rather than watching them on TV.
7. Engagement is key
Engagement is not just a buzzword, but one of the most important factors to consider when creating video content. Videos that can hold your audience’s attention are likely to rise to the top. Engaging videos will keep them interested and get them to continue the conversation. They may even take the next step and make a purchase.
One way to create engagement is through a call for action. For instance, you could ask viewers to share the video with a friend, leave a comment in the comments section or subscribe to your feed.
8. Videos are designed to be effective without sound
An interesting video marketing statistic is that 85% of the videos on Facebook are actually played without sound. This offers a unique challenge to video marketers. Those who are savvy have tapped into this and are designing more and more content that can be viewed without sound. Since many of these videos are auto-played, content creators will need to create their videos accordingly.
The use of on-screen graphics and captions to grab attention is becoming more common. This way viewers can enjoy these videos silently, whether it’s in the doctor’s office or on the subway.
9. Consumers expect video content
Creating video content has become a necessity rather than a luxury. Today customers are likely to lose interest in your brand if you don’t engage them with videos about your products and services along with other interest content. There is an expectation for videos to be a part of the purchase experience.
Apart from simply enhancing consumer experiences, videos can also help your brand start apart from the competition. With the intense competition that most brands face today, marketers need to do what they can to attract the attention of customers.
10. Video as a storytelling device
Combining storytelling with video is a great way to develop a video marketing campaign. This is a great way to get your message across to your customers. People respond extremely well to videos and nothing can generate as much excitement while creating awareness.
So, put together a campaign that expresses your brand’s story through video. If this is executed well, your video could even go viral, creating a lot of publicity for your brand. Weaving a story through video marketing is a great way to tell the world about your business.
Today, visual and storytelling content is an important aspect of customers’ lives. In order to capture people’s attention, it needs to evolve continuously and become more engaging. Dutch Picture Industry is proud to help clients in making the video strategy and transform their excel forms, books full with words into captivating films. With a clear pay off to get their message to the potential client.
If you are interested to know what we can do for you, don’t hesitate to get in touch. www.dutchpictureindustry.com and www.vr-explorers.com
More tips (only in Dutch) can be downloaded here.
More video’s are on our youtube channel.
There are few things that possess such duality in our everyday lives as food: it is a necessity, it is a luxury, there is an overabundance of it, there is a lack of it, it is healthy, it is unhealthy. However, one of the most overlooked aspects of our food is its origins. Questions like where does our food come, how is it made, who produces it, and what impact has it on our environment, are rarely asked or even thought of. Recent years have shown a rise in conscious consumerism and awareness about our meals, however it is still something that is not adapted by many.
This is not the case with Anne Pekelharing. Anne has always been fascinated by food. Since her childhood she has her mind set on food, cooking and creating new dishes. The underlying thought for her has been that food is more than just eating or drinking, it inspires, connects, and drives us forward. From her love for food and desire for adventure Life Cycle Stories was born.
Anne was inspired by the questions we usually do not ask about food. It was essential to approach food as something that has an extensive impact on our everyday lives and our environment rather than something that is always available and possesses limited value. She felt that to understand and witness the journey of our food, it was essential to track it to its origins. However, our meals come in many different forms and from all over the world, so it is imperative to get out and explore the different regions, people, production, traditions, and environment where the food comes from. Life Cycle Stories focuses on sustainable food production and the small, personal stories about the people behind these endeavors.
Life Cycle Stories follows Anne on her journey through Europe, 8 countries in 6 months. It takes courage, discipline, and clear vision to leave your everyday comforts and tasks behind to travel across Europe on your bike. It also takes a special kind of spirit to be concerned enough about a specific problem and acting upon it. This kind of journey does not have to be realized by travelling to distant destinations, it can be achieved by looking up your local food producers. Anne’s adventure is inspirational not only, because she decided to concentrate on different countries in Europe and their specific ways of making food, but also because she is determined to create awareness and shine a light on the issue that is close to her heart. It is about passing on the knowledge that you gained and by doing that having a positive impact on the society and the environment that we live in. Life Cycle Stories is also a story about the people. Inspirational individuals who, like Anne, chose to have a specific mindset when it comes to food. These stories are as much about the people and their culture of producing the food in fair and passionate way. It is an in-depth look of their everyday struggles and successes.
For us Anne and her hosts are an inspiration and we are very much looking forward to the fascinating tales that are Life Cycle Stories. Meanwhile you can follow her adventures on Instagram, Facebook and lifecyclestories.com
It´s always seems impossible until it´s done – Nelson Mandela
Of course, no matter what you want to achieve, you will be confronted to many obstacles, you will doubt and be afraid to fail. However, don’t be afraid of failure, successful people often describe failure as a condition to succeed. You can learn a lot from failure. Failure is a need to go further. And that’s clearly true; you’ll never know how far you can go unless you try one more time. If people keep failing it is only because they give up at some point… Because at the end, when you try again, you only have two possibilities, fail again or succeed. And if you keep going, you will certainly find the path to success.
Don´t wait this moment of your life when you´ll realize that nothing will never be like before to fulfill your deepest dreams and desires as long as you can. As long as you have the physical capabilities, do not let yourself being stopped by any obstacle.
Success is walking from failure to failure with no loss of enthusiasm – Winston Churchill
We dreamed about a new Mt Everest adventure, and were working on it for the last 1,5 years. But no financial partner was really willing to take the risk, neither a broadcaster. In February we launched a Kickstarter campaign. After this failed we felt like giving up. It wasn’t meant to be. Was it not the right time? Is it not possible? We could only answer this with no and we decided to just GO! Not giving up and make it happen anyway. We had already spent a lot of time and money on this project, so not going there was not an option for us. We just had to find different ways to do it.
I find that the harder I work, the more luck I seem to have – Thomas Jefferson
So here we are, last Sunday our cameraman and sound engineer left for Kathmandu. There they teamed up with Lynne and Noel Hanna and will spend 2 months on Mount Everest together to realize this incredible production. We still don´t know if it will be a success or not, if people will like it or not, but at least we didn´t stay on a failure and kept going. And we believe in it!
With never giving up you have to keep believing and hoping. It goes hand in hand with failure’s acceptance. You are the only one that can put limits, barriers to yourself. If you keep believe after failures it will bring you further…and then, you’ll learn to never give up. You cannot give up on something that counts for you only because you failed at it once. It would avoid you to torment yourself with those “What if…?” that we all know. These “what if?” will prevent you to fully enjoy and appreciate your life. And guess what? I believe that the best way to prevent them is … to never give up!
Many of life’s failures are people who did not realize how close they were to success when they gave up. – Thomas A. Edison
It is funny to think that this production is in a way to giving also others the opportunity to experience an Everest’s expedition, a true experience of perseverance. It makes you suffer, doubt so you can go beyond your limits to achieve what you want to achieve. You’ll see that once you crossed all obstacles: face extreme cold, adapt yourself to the low oxygen level,… standing on the top of the world make you feel more alive than never. You will forget all you have been through to arrive there so you can fully enjoy the moment; the relief, the beauty around you, immensity. You’ll see that all your efforts, sweat, fears can lead to something that really worth it. That is why we hope we’ll be able to share with you all these unique sensations through virtual reality.
Fall seven times, stand up eight – Japanese proverb
Working to fulfill a dream gives energy to your life…
Nothing should stop you to build the life that you want. Make projects that make you feel alive and never giving in on them. Never let a place for regrets and complaints in your life, it’s too short and fragile for that. Nothing is impossible, the best like the worst, keep that in mind.
Two weeks ago I went with my friends from the Dutch Climbing Association for a bivouac weekend in the Ardennes in Belgium. Houfallize was the place to be and so we decided to meet up in a local pub from where we walked together to our first resting place in the forest. Weather was mild but wet, just like last year. It must have been an eight degrees Celsius and nights around freezing temperatures.
We had to walk for an hour or so before we could all chose our own space to spend the night. As I had only a bivy sac with me I was searching for the tree with the biggest crown to give me shelter during the night and protect me against rain. This meant I had to sleep a bit upwards as the ground wasn’t flat at all.
Every hour I woke up and turned a bit to find the best spot and felt asleep again. In the morning you always have the ritual of starting the stove to boil water for breakfast and whilst it is doing so you will pack your stuff so after breakfast you can start your day. As we had to do a 35km trip on Saturday with a 15kg backpack this means with an average of 3km per hour that you have to move for at least 12hours without breaks. That is a pretty long day. Most of it is off road and in this season the rivers mostly are over the banks and paths so you have to find your way on a map with coordinates and a compass.
During the day you are full of excitement as there are so many obstacles to overcome and so many times you think; why I am doing this? You know that the night will be cold and wet with less sleep than is good for you after such a long day walk!
When I arrived back home Sunday evening everything was crossing my mind again and a few things came up. There is a mental and a physical element in bringing yourself out of your comfort zone. From the applicants there is always a percentage canceling their trip for many good reasons. Mostly it is not the real reason why people giving up on themselves. It is hard, it is not comfortable and warm at most of the time but just by setting that one step before the next is the start of a new adventure. Any adventure big or small, in cities or in nature.
The physical element is mostly direct linked to the mental state. When we are young we learn to cycle and then when it rains and is cold we still need to cycle because our parents say so. When you are getting older and deciding for yourself suddenly life becomes easier as you are making the calls. Many of us, trying to walk the easy less steep route through life. The route that is not giving you that extra when you succeed but lets you be average. Most of us don’t see the parental strength anymore that we sometimes just need, to do and believe in the outcome and feeling a little of pain. We lost our inner strengths and trust that we can survive on our own with that extra glory moments that come along with it. No matter what choice you make in life, what walk you walk as long as you do it hand in hand with nature you will be surprised about the outcome!
The media industry is always looking for innovation, and highly invested in 3d but with Virtual Reality (VR) a new spectrum is opening up. Until now VR never appealed to the mainstream, it was just for some weird geeks – but that is finally about to change. It appears that in 2015 virtual reality finally starts taking root in mainstream culture. Today the Dutch VR Days start in Amsterdam. Four days long, the Vondel CS building in Amsterdam is transformed into a Virtual Reality playground. To experience it yourself have a look or buy your own glasses at the HEMA for only 15euros and enter the Virtual World . We can state that VR is going to hit the market – and our living room. Strange Days are here!
Some innovative brands already explored what VR can contribute to their marketing.
Patron Tequila invites consumers to virtually step inside the bottling process with “Art of Patron Virtual Experience”. With the VR experience you have the point of view, of a pollinating bee. Flying across flower fields. You experience all the production elements, harvesting, bottling and aging.
Also Peugeot has launched a film-meets-game VR experience. In this VR experience, you make a test drive through the mountains in the South of France, and as if that is not hard enough there is also a dragon hunting you. It’s up to you to drive – and to catch the dragon.
For us as a creative media production company it is important to incorporate this current innovation within our productions. We can’t be more exited about the developments we are making towards our first VR documentary series. And as a pilot VR project we use the worlds first, true adventure documentary; 4 peaks in 4 weeks. In this story you become a team member next to adventurer Noel Hanna in his expedition in the Himalaya’s. To join him summit four of the highest peaks in only four weeks time. While sitting comfortably and warm in your lazy chair.
Imagine; looking around and see huge mountains covered in snow dwarfing you. You can hear the wind coming up, climbing small ledges. On your left, there is an enormous gap of more then 2000meter, you can feel the depth. Stay focused, look carefully where you put your crampons. There is nothing in this world that will be the same after you have witnessed the top of the world! And we can’t wait to give you that unique experience. We expect to launch a Kickstarter campaign early next year for this mind-blowing VR series.
If you could choose a VR experience, what would you like to experience?
Inspiration can be hidden in simple things. What may give you inspiration is very personal. It can be a photograph, a painting, a music score, or in my case a simple thought. But to share these elements are very important as it may inspire others as well, that is why I like to push this door and let all inspiration flow in. This inspiration feeds our personal magic; it’s our sixth sense. It exists as an energy that lives inside us. Every thought we have creates an energy flow around our physical being. Let it be positive; you would be amazed how powerful positivism can be.
That doesn’t mean that setback and slumps don’t exist. Some are deeper than others. You may feel like losing motivation to accomplish your dream. These are the moments that inspiration is essential, to get you through the hour, the week or even a difficult month. Inspiration is creating an overview perspective, the broader picture and to forget our little troubles.
For these moments in life, we want to share OUR inspirations, the big ones and the small ones. The things that make us flow and speeds up our heart beat. Every Monday we upload an “inspire video”. It’s in our eyes the receipt of good inspiration. Each video has the ingredients: beautiful quote, unique footage and sparkly music. In only 30 sec, we take you out of the slump in our world of inspiration. We do this for one year, and who knows what we do after that? We also have a huge database of incredible pictures, taken around the world. Why not share this beauty? Look at them as treats.
We want to connect as many people as possible to share positive inspiration and help each other out.
We hope that this blog inspires you to set sail on creative and fun adventures each day, and that you return again to share your experiences with us.
What inspires you lately?